Tom leads the firm’s consumer-packaged-goods work across Europe and is a member of McKinsey Digital’s analytics and growth sector. He has deep knowledge and expertise in digital marketing, ecommerce, and the development of digital ecosystems. He works across sectors but has a particular depth of experience in business and capability building in food, especially quick-service restaurants, beverages, and consumer electricals.
Examples of his recent work include the following:
- growing broadband and mobile sales through digital marketing and sales
- helping a quick-service restaurant innovate and grow
- assisting a food-delivery company as it decided which investments to undertake
- building a new consumer-wearables business
Tom is also passionate about learning and helping develop the next generation of leaders at McKinsey. For several years, he has been a regular contributor to McKinsey’s internal learning faculty and incorporates these learnings and best practices into his daily role as a senior leader in our firm.
Prior to McKinsey, Tom worked in healthcare and led a review into the role of private and charitable companies in this sector. He also spent time focusing on a communications role in finance.