Kari leads McKinsey’s work in customer and channel management and, for more than 20 years, has advised consumer-goods companies on broad range of topics. She works with food and nonfood manufacturers across North and South America, Europe, and Asia.
Examples of her recent work include supporting a leading North American food company in redesigning its commercial organization. For a multinational beverage manufacturer, she helped shape a pricing and promotion optimization, which led to an improvement of two percentage points in profit.
Kari’s experience also includes developing a global category-growth strategy for a personal-care manufacturer in the mass retail and online channels as well as supporting the development of a private-label entry strategy for a branded-food manufacturer, which led to a significant acquisition.
In addition to serving clients, Kari leads McKinsey’s knowledge development in sales and channel management. She led the development of our Customer and Channel Management Benchmarking Survey—a global survey of some 140 consumer-packaged-goods companies, undertaken with industry partners, to identify winning practices that drive performance. Kari is a frequent speaker at industry forums.
Before joining McKinsey, Kari worked in investment banking as well as in marketing and product planning for General Motors.
Kari serves on the board of trustees at the Minneapolis Institute of Arts, and she previously served on the boards of the Blake School and the Minnesota Children’s Museum.
“Winning in consumer packaged goods through data and analytics,” McKinsey & Company, August 2016
“Playing catch-up: How to partner with the retailer of the future,” McKinsey & Company, June 2016
“The digital future of consumer-packaged-goods companies,” McKinsey & Company, October 2015
University of Chicago
BA (cum laude), business economics