About Brian

Brian leads the Marketing & Sales Practice on the West Coast and co-leads the Consumer Digital Excellence group.

Brian has worked with multichannel retailers, consumer brands and online e-commerce players across categories such as fashion, electronics, apparel, footwear, financial services and grocery. He has deep experience in unearthing consumer insights, connecting these insights to an organization's strategy, and operationalizing them quickly.

Most recently Brian has helped his clients develop next generation CRM capabilities, build e-commerce and digital marketing strategies, and design 21st century marketing organizations. He has served clients in the United States, China, and Europe—and has worked across the consumer/retail value chain.

Published work

Don't wait for IT; marketers can drive growth now,” McKinsey on Marketing & Sales, December 2013

Next day shipping wars: Can etailers compete with Amazon?Forbes, December 2013

The social shopper,” McKinsey on Marketing & Sales, November 2013

Mobile shopping's Data Goldmine,” Harvard Business Review, June 2013

Four ways to market like a startup,” Harvard Business Review, March 2013

Meet the ghost of marketing future: $200 billion for growth,” Business Insider, December 2012

Holiday shopping trends: Making a list and checking it twice,” Forbes, December 2012

The future of brick & mortar retail in the digital era,” Slideshare.com, September 2012

Education

University of Pennsylvania, Wharton School
MBA

Northwestern University
BA, economics