Brian leads the Marketing & Sales Practice on the West Coast and co-leads the Consumer Digital Excellence group.
Brian has worked with multichannel retailers, consumer brands and online e-commerce players across categories such as fashion, electronics, apparel, footwear, financial services and grocery. He has deep experience in unearthing consumer insights, connecting these insights to an organization's strategy, and operationalizing them quickly.
Most recently Brian has helped his clients develop next generation CRM capabilities, build e-commerce and digital marketing strategies, and design 21st century marketing organizations. He has served clients in the United States, China, and Europe—and has worked across the consumer/retail value chain.
“Don't wait for IT; marketers can drive growth now,” McKinsey on Marketing & Sales, December 2013
“Next day shipping wars: Can etailers compete with Amazon?” Forbes, December 2013
“The social shopper,” McKinsey on Marketing & Sales, November 2013
“Mobile shopping's Data Goldmine,” Harvard Business Review, June 2013
“Four ways to market like a startup,” Harvard Business Review, March 2013
“Meet the ghost of marketing future: $200 billion for growth,” Business Insider, December 2012
“Holiday shopping trends: Making a list and checking it twice,” Forbes, December 2012
“The future of brick & mortar retail in the digital era,” Slideshare.com, September 2012
University of Pennsylvania, Wharton School