Our Insights

Article - McKinsey Quarterly

The new battleground for marketing-led growth

– In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.

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Global theme

The new consumer

Changes in technology and economic opportunity are dramatically altering the global consumer landscape.
Issue

Perspectives on retail and consumer goods, Number 5

– The fifth edition of our consumer journal helps readers turn today’s industry challenges into opportunities.

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More insights

Article

Saving, scrimping, and … splurging? New insights into consumer behavior

– Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications... for retailers and packaged-goods companies alike.
Article

The consumer sector in 2030: Trends and questions to consider

– In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future?
Article

Here comes the modern Chinese consumer

– Despite concerns about economic growth, the country’s consumers keep spending. Yet our latest survey reveals changes in... what they’re buying and how they’re buying it.
Article

The secret to smarter fresh-food replenishment? Machine learning

– With machine-learning technology, retailers can address the common—and costly—problem of having too much or too little fresh food... in stock.
Article

How retailers can improve price perception—profitably

– New methodologies, powered by big data and advanced analytics, can help retailers attract value-conscious consumers without sacrificing... margins.
Article

The quest for quality in fresh-food retailing

– In fresh foods, quality is critical—but hard to define and measure. Here’s how retailers can make the quality investments that... yield the highest returns.
Article

Rethinking the rules of reorganization

– Play favorites. Ask for bad ideas. Skip meetings. Here’s some unconventional advice on how consumer companies can get the... most out of an organizational redesign.
Survey

How savvy, social shoppers are transforming Chinese e-commerce

– Our latest survey finds emerging sources of growth in the world's largest e-commerce market, creating opportunities for companies... that act quickly.
Article

Changing times, shifting targets: Brands pivot to capture new sources of growth

– Our most recent survey indicates that the challenge for the future Japanese luxury market is adaptation—to the needs of new customer... segments and to the rising digital demands of the traditional customer base.
Report

Is luxury e-commerce nearing its tipping point?

– We think so, and online sales of luxury goods could triple to €70 billion by 2025.
Article

Becoming a regional powerhouse in food retailing

– Croatian conglomerate Agrokor is the top grocery player in five countries. In this interview, the company’s head of retail... reflects on the rewards and challenges of cross-border growth.

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