Consumer Packaged Goods

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Winning in consumer packaged goods through data and analytics

– Our 2016 survey of North American companies highlights best practices in customer and channel management.

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Issue

Perspectives on retail and consumer goods, Number 4

– The fourth edition of our consumer journal helps readers turn today’s industry challenges into opportunities.

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MORE INSIGHTS

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Saving, scrimping, and … splurging? New insights into consumer behavior

– Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications... for retailers and packaged-goods companies alike.
Article

Meet the new Brazilian consumer

– Amid one of the country’s most severe recessions, how can consumer-goods companies and retailers succeed in Brazil?
Article

Here comes the modern Chinese consumer

– Despite concerns about economic growth, the country’s consumers keep spending. Yet our latest survey reveals changes in... what they’re buying and how they’re buying it.
Article

The consumer sector in 2030: Trends and questions to consider

– In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future?
Article

The digital future of consumer-packaged-goods companies

– After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point.... Here’s how they can succeed.
Article

Understanding Indonesia’s consumer-goods market

– Our survey of local and multinational packaged-goods companies yields useful lessons on what it takes to succeed.
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Secrets to implementation success

– What do successful implementers do differently from other companies? Our survey of more than 2,200 executives yields actionable... answers.
Article

Winning in Africa’s consumer market

– For consumer-goods companies, Africa holds much promise—but also many pitfalls. To succeed on the continent, companies must... learn from the failures and successes of others.
Article - McKinsey Quarterly

Cohabiting with your e-commerce partners

– Top-performing consumer-product companies are aiming to strengthen their digital-channel strategies by locating teams at Amazon... and other key players.
Article

Three myths about growth in consumer packaged goods

– We expect the sector to grow strongly. The key for companies is to sell the right products in the right markets at the right times.
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Three ways companies can make co-creation pay off

– Involving outsiders in the creative process of developing products and services is harder than it sounds. Here’s how leading... companies do it.

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