Consumer Packaged Goods

Article

The sales practices of Europe’s leading consumer-goods companies

– Our survey of more than 100 sales executives reveals best practices in customer and channel management.

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Issue

Perspectives on retail and consumer goods, Number 4

– The fourth edition of our consumer journal helps readers turn today’s industry challenges into opportunities.

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MORE INSIGHTS

Article

Saving, scrimping, and … splurging? New insights into consumer behavior

– Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications... for retailers and packaged-goods companies alike.
Article

Western Europe’s consumer-goods industry in 2030

– To succeed in the next 15 years, manufacturers will need to stretch their operating models in new directions.
Article - McKinsey Quarterly

Chinese consumers: Revisiting our predictions

– As their incomes rise, Chinese consumers are trading up and going beyond necessities.
Article

Winning in consumer packaged goods through data and analytics

– Our 2016 survey of North American companies highlights best practices in customer and channel management.
Article

South Africa’s cautious consumer

– In light of the country’s challenging economic environment, how can consumer-goods companies and retailers succeed in South Africa?
Article

Meet today’s American consumer

– US consumers feel better about their financial situation than they did a year ago, but they’re still hesitant to spend too much.
Article

Lessons from Latin America’s leading consumer-goods companies

– Our survey of local and multinational companies yields useful lessons in how to navigate the dynamic Latin American market.
Article

Playing catch-up: How to partner with the retailer of the future

– Amid fundamental shifts in the retail and consumer landscape, consumer-goods manufacturers must rethink the way they manage key... accounts.
Article

Meet the new Brazilian consumer

– Amid one of the country’s most severe recessions, how can consumer-goods companies and retailers succeed in Brazil?
Article

Here comes the modern Chinese consumer

– Despite concerns about economic growth, the country’s consumers keep spending. Yet our latest survey reveals changes in... what they’re buying and how they’re buying it.
Article

The consumer sector in 2030: Trends and questions to consider

– In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future?

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