Our Insights

Podcast

What’s new—and what’s next—in consumer behavior around the world?

– Recent survey results offer a snapshot of how global consumers are feeling. Tracking these data can help companies to understand the shifting landscape and improve the customer experience.

Video

Consumer 2030: Western Europe

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

Featured publications

Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed focus on operational excellence best practices.
Issue

Perspectives on retail and consumer goods, Number 5

– The fifth edition of our consumer journal helps readers turn today’s industry challenges into opportunities.

Want to learn more about how we help clients in Consumer Packaged Goods?

MORE INSIGHTS

Article

Saving, scrimping, and … splurging? New insights into consumer behavior

– Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications... for retailers and packaged-goods companies alike.
Interview

‘Either play or shut up’: An interview with FrieslandCampina’s CEO

– Under the leadership of CEO Roelof Joosten, one of the world’s largest dairy companies has made bold investments in sustainability,... innovation, and digital channels.
Podcast

Getting to know urban elderly consumers

– Older customers will drive growth in developed markets. But few companies truly understand this segment—and its nuances.
Article

Starting at the source: Sustainability in supply chains

– By working closely with their suppliers, consumer companies can lessen their environmental and social impact and position themselves... for strong growth.
Article

Digital innovation in consumer-goods manufacturing

– Consumer-goods companies have begun to capture value by applying digital tools to manufacturing. Here’s a look at how they’re... doing this today—and how they might do so tomorrow.
Article

Western Europe’s consumer-goods industry in 2030

– To succeed in the next 15 years, manufacturers will need to stretch their operating models in new directions.
Article - McKinsey Quarterly

Chinese consumers: Revisiting our predictions

– As their incomes rise, Chinese consumers are trading up and going beyond necessities.
Article

Winning in consumer packaged goods through data and analytics

– Our 2016 survey of North American companies highlights best practices in customer and channel management.
Article

South Africa’s cautious consumer

– In light of the country’s challenging economic environment, how can consumer-goods companies and retailers succeed in South Africa?
Commentary

Urban consumers to watch in Southeast Asia

– Southeast Asia will see robust population growth across demographic groups where two-thirds of consumption growth to 2030 will... come from increased per capita spending, and the remaining one-third from population growth.
Article

Meet today’s American consumer

– US consumers feel better about their financial situation than they did a year ago, but they’re still hesitant to spend too much.

Connect with our Consumer Packaged Goods Practice