Simpler is (sometimes) better: Managing complexity in consumer goods

– Here’s how consumer-goods manufacturers can master complexity—and even turn it to their advantage.


Consumer 2030: Western Europe

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

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Perspectives on retail and consumer goods, Number 5

– The fifth edition of our consumer journal helps readers turn today’s industry challenges into opportunities.

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Saving, scrimping, and … splurging? New insights into consumer behavior

– Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications... for retailers and packaged-goods companies alike.

Digital innovation in consumer-goods manufacturing

– Consumer-goods companies have begun to capture value by applying digital tools to manufacturing. Here’s a look at how they’re... doing this today—and how they might do so tomorrow.

Western Europe’s consumer-goods industry in 2030

– To succeed in the next 15 years, manufacturers will need to stretch their operating models in new directions.
Article - McKinsey Quarterly

Chinese consumers: Revisiting our predictions

– As their incomes rise, Chinese consumers are trading up and going beyond necessities.

Winning in consumer packaged goods through data and analytics

– Our 2016 survey of North American companies highlights best practices in customer and channel management.

South Africa’s cautious consumer

– In light of the country’s challenging economic environment, how can consumer-goods companies and retailers succeed in South Africa?

Meet today’s American consumer

– US consumers feel better about their financial situation than they did a year ago, but they’re still hesitant to spend too much.

Lessons from Latin America’s leading consumer-goods companies

– Our survey of local and multinational companies yields useful lessons in how to navigate the dynamic Latin American market.

Playing catch-up: How to partner with the retailer of the future

– Amid fundamental shifts in the retail and consumer landscape, consumer-goods manufacturers must rethink the way they manage key... accounts.

Meet the new Brazilian consumer

– Amid one of the country’s most severe recessions, how can consumer-goods companies and retailers succeed in Brazil?

Here comes the modern Chinese consumer

– Despite concerns about economic growth, the country’s consumers keep spending. Yet our latest survey reveals changes in... what they’re buying and how they’re buying it.

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