Welcome to Digital McKinsey


What does it take to win in Digital?

What does it take to win in Digital?

Improving a company's ability to drive growth requires rethinking a business' strategy, organization, capabilities, and culture. We created an assessment called Digital Quotient® (DQ™) to measure an organization's digital maturity and capabilities, and how they drive financial performance.

Impact Stories

Driving value for an e-tailer

McKinsey helped deliver a digital transformation that personalized customer offers at scale—and captured more than $850 million in new sales in 18 months.

Helping a global insurer become a digital leader

McKinsey helped the company shape a bold digital strategy and translate it into new operating models, capabilities, and IT architecture—reducing product-development time by 80 percent.

Risk-aligned cybersecurity makes a bank more resilient

Understanding where its most critical information assets were at risk allowed a North American bank to improve its resilience to hostile attacks.

Our people

Kate Smaje

Senior Partner, London
Serves consumer-facing companies on the strategy, marketing, operational, and organizational initiatives that will enable the transformation...

Hugo Sarrazin

Senior Partner, Silicon Valley
Pioneers innovative initiatives that help clients reinvent their businesses. Co-founder and global leader of Digital Labs

Tunde Olanrewaju

Senior Partner, London
Advises leading wholesale- and retail-banking clients on issues of strategy, organization, operations, and technology

Sha Sha

Senior Partner, Hong Kong
Leads high impact digital and data-enabled transformation for consumer facing industries (retail banking, auto, consumer goods) in Asia.

Prasoon Sharma

Digital Partner, New York
Deep expertise in cutting-edge at-scale data architectures and analytics-based decision tools, machine learning, and big data. Leverages next-generation...

Kelly Ungerman

Partner, Dallas
Transforms sales and marketing organizations for retail and consumer packaged goods clients, finding the potential for long-term growth

Redefining impact

Digital Labs

We work with the world’s largest organizations to accelerate the impact of digital transformation. Partnering closely with our clients, we prototype ideas, test them with real customers, and quickly adapt the solution. Combining data science, human-centered design, and the latest rapid-development techniques—such as agile coaching, concept sprints, and DevOps—we help our clients deliver breakthrough products, experiences, and businesses.

Building Client Capabilities

We deliver more than solutions. We partner with clients to build the capabilities they need to move quickly, be agile, and create... value long after we’ve left.

Design Thinking

How can established companies create customer experiences as seamless and simple as those offered by the best digital start-ups?

Our Provider Ecosystem

We evaluate and curate the best emerging and proven providers.

Innovation Boot Camp

We bring clients face-to-face with innovators from Silicon Valley to New York to Singapore so they can learn from the world’s... most dynamic start-ups.


Careers with Digital McKinsey

Interested in a career in Digital?

We are currently looking for experienced professionals across all digital disciplines.

From our blog

Blog post

GoVolunteer platform matches volunteers with opportunities

– Last year we held our first Social Impact Awards, to recognize the many colleagues who are leaders of social impact at McKinsey.... One of the winning entries was GoVolunteer, a nonprofit founded by Malte Bedürftig, a consultant based in our Berlin office.
Blog post

Picking up signals at Mobile World Congress

– Mobile World Congress is one of the world’s largest technology shows, right up there with the Consumer Electronics Show in Las... Vegas, Berlin’s IFA and Taipei’s Computex, as a highlight of the tech calendar.



The expanding role of design in creating an end-to-end customer experience

– Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.

Featured capability



Horizon360 complements McKinsey’s traditional consulting work by offering a set of modular services and software tools to help our clients improve the performance of their IT organizations.

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