Top Ten Newsletter | Third Quarter 2013

1. Enhancing the efficiency and effectiveness of application development

Software has become critical for most large enterprises. They should adopt a reliable output metric that is integrated with the process for gathering application requirements. more

2. How to make a city great

By 2030, 60 percent of the world’s population will live in cities. That could mean great things for economic growth—if the cities handle their expansion wisely. Here’s how. [includes video and interactive] more

3. Bullish on digital: McKinsey Global Survey results

CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. more

4. Developing a fine-grained look at how digital consumers behave

Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what. more

5. Measuring the full impact of digital capital

Although largely uncounted, intangible digital assets may hold an important key to understanding competition and growth in the Internet era. more

6. Setting value, not price

The first task is to map benefits versus price—as the customer sees them. Bear in mind that equal value doesn’t mean equal market share. The key decision: do you stay on the line of value equivalence, or get off? more

7. Forecasting China

McKinsey’s Gordon Orr has been publishing predictions about China for nearly five years. Join him for a review of the good guesses, major misses, and lessons he’s learned from both. more

8. Improving board governance: McKinsey Global Survey results

Directors are savvier about strategy than in 2011, still struggle to get their arms around risk management, and can learn more from boards with the highest impact. more

9. M&A as competitive advantage

Treating M&A as a strategic capability can give companies an edge that their peers will struggle to replicate. [includes audio] more

10. Why top management eludes women in Latin America: McKinsey Global Survey results

Executives in the region say gender diversity has moved up on their companies’ agendas, but they still report few women at the top. Women and men disagree on the reasons why. more

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