McKinsey Classics: Getting pricing right

McKinsey Classics | November 2015

Getting pricing right

Sluggish growth in developed countries inhibits consumer spending. Cheaper labor in developing ones lowers the cost of manufactured goods. Powerful retailers push suppliers for bargains. And thanks to the Internet, shoppers are more empowered than ever. So why would managers even consider raising prices? As this classic McKinsey Quarterly article shows, what was true a dozen years ago remains relevant today: these challenges make it more important than ever to get pricing right.

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