Leadership that metabolizes strain, reinventing marketing workflows, and more

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CURATED PICKS FOR YOUR DOWNTIME, FROM OUR EDITORS

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Brought to you by Alex Panas, global leader of industries, & Becca Coggins, global leader of functional practices and growth platforms

Welcome to the latest edition of The Weekend Read. We hope you find our perspectives useful. Let us know what you think at Alex_Panas@McKinsey.com and Becca_Coggins@McKinsey.com.

—Alex and Becca

As you step into the weekend, get updated on the week’s highlights on trauma-informed leadership, reinventing marketing workflows, scaling enterprise impact, and more.

An overhead shot captures the stark contrast between deep, tranquil blue water on one side and churning, white-foamed turquoise waves on the other, bisected by a narrow concrete pier. The smooth, dark surface on the left stands in dramatic opposition to the textured, frothy turbulence crashing against the right side of the man-made barrier.

In today’s environment of heightened societal and organizational stress, the challenge for leaders isn’t avoiding strain—it’s helping their organizations process it. Johanne Lavoie, Ramesh Srinivasan, and coauthors explore how trauma-informed leadership can turn pressure into focus, resilience, and performance.

Build stronger connection and healthier organizations

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As AI reshapes industries, scaling impact—not just experimentation—is the real challenge. The McKinsey Google Transformation Group brings together strategy, technology, and implementation to help organizations scale AI from pilots to enterprise-wide value.

Deliver value

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What happens when two veteran-focused not for profits join forces? With support from McKinsey, the Travis Manion Foundation and The Mission Continues pursued a merger designed to expand their reach and strengthen long-term sustainability. Today, the newly integrated Travis Manion Foundation is positioned to serve veterans at greater scale, with more consistency and impact.

Expand reach and impact

The future of marketing isn’t more tools—it’s smarter, AI-driven workflows. Dianne Esber, Julien Boudet, Kelsey Robinson, and Nilay Shah outline a five-step process for creating an agentic marketing workflow.

Explore the 5-step process

ALSO NEW

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McKinsey Global Institute webinar: The race takes off in the next big arenas of competition

Join us on Tuesday, May 12, for a virtual event that explores the findings of MGI’s new report, The race takes off in the next big arenas of competition, featuring a presentation by the report authors and a panel discussion with leading McKinsey experts.

Register now

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A talent playbook for the AI era

AI success hinges on more than just tech—companies need the right talent behind it. Here’s how leaders can empower their people and rewire their organizations to win.

Get your Five Fifty

The robotics tipping point: Physical AI and the race to scale

David Reger, founder and CEO of Neura Robotics, explains how intelligent machines could transform daily life as they move from automation toward real autonomy.

Take ownership

—Edited by Joyce Yoo, editor, New York

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As AI reshapes industries, scaling impact—not just experimentation—is the real challenge. The McKinsey Google Transformation Group brings together strategy, technology, and implementation to help organizations scale AI from pilots to enterprise-wide value.﻿

﻿The future of marketing isn’t more tools—it’s smarter, AI-driven workflows. Dianne Esber, Julien Boudet, Kelsey Robinson, and Nilay Shah outline a five-step process for creating an agentic marketing workflow.﻿

﻿McKinsey Global Institute webinar: The race takes off in the next big arenas of competition

﻿A talent playbook for the AI era﻿

﻿The robotics tipping point: Physical AI and the race to scale﻿

As AI reshapes industries, scaling impact—not just experimentation—is the real challenge. The McKinsey Google Transformation Group brings together strategy, technology, and implementation to help organizations scale AI from pilots to enterprise-wide value.

The future of marketing isn’t more tools—it’s smarter, AI-driven workflows. Dianne Esber, Julien Boudet, Kelsey Robinson, and Nilay Shah outline a five-step process for creating an agentic marketing workflow.

McKinsey Global Institute webinar: The race takes off in the next big arenas of competition

A talent playbook for the AI era

The robotics tipping point: Physical AI and the race to scale