Top 10 articles this quarter

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McKinsey Top Ten

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Top Ten Newsletter │ Fourth Quarter 2025

Our top ten articles this quarter look at agentic commerce, global banking, fashion, and more. At No. 1, McKinsey’s Alex Singla, Alexander Sukharevsky, Lareina Yee, Michael Chui, and coauthors share the latest survey findings on artificial intelligence in “The state of AI in 2025: Agents, innovation, and transformation.”

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1. The state of AI in 2025: Agents, innovation, and transformation

Almost all survey respondents say their organizations are using AI, and many have begun to use AI agents. But most are still in the early stages of scaling AI and capturing enterprise-level value. 6 key findings

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2. The agentic commerce opportunity: How AI agents are ushering in a new era for consumers and merchants

Agentic AI promises to radically remake the entire shopping experience. Here’s a glimpse into the near future—and what merchants, players, and platforms need to know in order to thrive. Embrace the AI commerce shift

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3. The change agent: Goals, decisions, and implications for CEOs in the agentic age

Companies are feeling agentic AI growing pains. Here’s what CEOs can do to move past them and position their companies to succeed. Accelerate AI transformation

4. Global Energy Perspective 2025

Geopolitical uncertainty, shifting policies, and increasing demand for power are reshaping the energy landscape. In this year’s report, we present our updated view on what’s to come in the energy system. Access the full 42-page report

5. Global Banking Annual Review 2025: Why precision, not heft, defines the future of banking

Banks need to prepare for the next growth curve. Global Banking Annual Review 2025 shows how a targeted approach can help them thrive. Achieve growth with precision

6. The State of Fashion 2026: When the rules change

Fashion leaders have moved past uncertainty, but challenges including economic volatility, evolving consumer priorities, and rapid technological disruption demand more agility and stronger capabilities to succeed in the year ahead. See this year’s release

7. Deploying agentic AI with safety and security: A playbook for technology leaders

Autonomous AI agents present a new world of opportunity—and an array of novel and complex risks and vulnerabilities that require attention and action now. Strengthen your AI safeguards

8. The Big Rethink: An agenda for thriving in the agentic age

CEOs need a new agenda to help them and their organizations navigate the key questions around AI, particularly agentic AI. Lead boldly into the future

9. Agents, robots, and us: Skill partnerships in the age of AI

AI is expanding the productivity frontier. Realizing its benefits requires new skills and rethinking how people work together with intelligent machines. Unlock value with AI collaboration

10. How today’s consumers are spending their time and money

What are the trends shaping consumer sentiment and behavior in 2025—and what are the implications for brands and retailers? Discover emerging consumer trends

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