OUR BEST IDEAS FOR THE C-SUITE

Welcome to the latest edition of The CEO Shortlist, a biweekly newsletter of our best ideas for the C-suite. This week’s issue offers new McKinsey research on two engines of the global economy, America and Asia. We appreciate the opportunity to connect and hope you find our perspectives useful and thought provoking. You can reach us at Alex_Panas@McKinsey.com and Becca_Coggins@McKinsey.com. Thank you, as ever.

—Alex and Becca

The world’s economic powerhouse. America has 4 percent of the world’s population but generates 26 percent of global GDP and is home to 59 of the top 100 firms. It’s been the world’s largest and richest economy since the early 20th century. Our new research dissects the ingredients of its success and lays out what’s needed if the United States is going to maintain its economic edge in the uncertain, AI-powered era now unfolding.

Asia’s new business models. Labubu, K-pop, TikTok, Shein: Asian brands have taken the world by storm. Less visible are the ingenious new business models propelling their success. Six such models—focused on emotionally resonant, trust-driven, personalized, educational, real-time, and AI-enabled dimensions of the customer experience—are creating new vectors of global growth. Asia’s new champions show that breakthrough growth relies on more than structural advantages; it requires new ways of designing experiences, orchestrating supply chains, and creating incentives for customers. Companies around the world are taking notice.

We hope you find these ideas helpful. See you in a couple of weeks with more McKinsey ideas for the CEO and others in the C-suite.

Share these insights

Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here.