Read the signals
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| | Brought to you by Alex Panas, global leader of industries, & Becca Coggins, global leader of functional practices and growth platforms
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| | | | | In the news. Resistance to workplace AI is more active—and more damaging—than many executives may realize. As Inc. reports, one survey finds that 29% of workers, including 44% of Gen Z workers, say they have sabotaged their company’s AI strategy through actions such as using unapproved tools or intentionally weakening output. Another survey reports that nearly half of workers who describe themselves as “anti AI” fear losing their jobs to the technology, while some admit to faking AI use. There’s a widening disconnect: Executives may see AI as a necessity for productivity and competitiveness, while many employees see its adoption as coming at their expense. [Inc.] | | | |
| Trust is not simply an outcome of a successful transformation, but one of the conditions that makes transformation both possible and effective. | | | |
| On McKinsey.com. A culture of trust is critical to turning AI investments into enterprise value. Research by McKinsey’s Aaron De Smet, Bonnie Dowling, Holly Price, and Ignacio Fantaguzzi finds that organizations with higher levels of trust report capturing greater value from their AI initiatives. For instance, trust makes employees more willing to experiment with AI, share what’s working—and what isn’t—and discuss mistakes, creating faster feedback loops that help organizations learn and adapt. Leaders can make four moves to build trust: communicate a clear plan, listen firsthand, invest in skills and transitions, and equip managers to lead candidly.
Build trust in AI | | | |
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| | | In the news. Consumers remain willing to spend but are increasingly bargain conscious. They are trading down, searching for deals, and prioritizing value as higher living costs squeeze discretionary purchases. [MarketWatch]
On McKinsey.com. Even as consumers pull back on discretionary purchases, most plan to spend the same or more on holiday shopping as they did last year, say McKinsey’s Anna Pione, Christina Adams, and Thomas Kilroy. Nearly half expect to start shopping by the end of October, giving retailers reason to ramp up inventory, staffing, and promotions well before Black Friday.
Shape holiday spending | | |
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| | | In the news. Young adults are gravitating toward curiosity-driven “third spaces” like libraries and chess clubs, where shared interests offer an easy, low-pressure way to connect offline, meet new people, and build community. [Fortune] On McKinsey.com. By turning stores into spaces centered on fashion, music, art, and sport, one US clothing retailer is building its Gen Z strategy around community cocreation. In an episode of the McKinsey on Consumer & Retail podcast, the company’s CEO explains why giving young people a seat at the table can be a game changer.
Cocreate with Gen Z | | |
| —Edited by Katy McLaughlin, executive editor, Southern California
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| | | | | Only 6 percent of companies see significant EBIT impact from AI, and closing the spend–value gap is now a critical governance challenge. Join Senior Partners Tanguy Catlin and Lari Hämäläinen on September 22 to learn how to weigh agentic AI against the true cost of the work it replaces and where to scale up or pull back. | | Register now | | | |
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