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As more institutions step up in their commitments to achieve net-zero emissions of greenhouse gases, new business opportunities are emerging. In a net-zero future, there will be more demand for climate-friendly goods and services, and companies will tilt away from investing in high-emission assets. Explore how decarbonization is transforming portfolios, operations, supply chains, and the economy at large in a new article from McKinsey Quarterly. See why now is the time for companies to take bold action and embrace green growth opportunities. Be sure to check it out.

— Joyce Yoo, digital editor, New York

Playing offense to create value in the net-zero transition

Decarbonization will reshape the economy, opening new markets and imperiling others. Now is the moment for companies to spot green growth opportunities and move boldly to take advantage.

Shift to green

Quote of the Day

“In the years ahead, more customers will be willing to pay for sustainability, particularly if airlines can engage them with interesting approaches, such as gamification in frequent flyer programs, opt-out rather than opt-in offsets, 'green fast lanes' for check-ins and security control, and customized emission-reduction offers.”

—See what the future holds for the aviation industry in "Opportunities for industry leaders as new travelers take to the skies"

Chart of the Day

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Also New

Rear view of friends walking on footpath amidst field against sky during sunrise

The path to sustainable and inclusive growth

Can collaboration between business, government, and society spur economic growth that benefits everyone without destroying the planet?

Focus on the future

Woman using smartphone and holding shopping bag

Mastering off-price fashion in an omnichannel world

The diversity of off-price channels and the emergence of online players requires fashion brands to develop clear strategies that protect their brands while reaching new consumers.

Understand the trend

The McKinsey Crossword: Thank You, Uncle Sam | No. 71

57 across: Thing that can save you money around now ... and the theme of this puzzle. Can you solve it?

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