Data Points: Why does digital trust matter?

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YOUR QUIZ ON THE WEEK'S BIG NUMBERS

Companies that maintain customers’ digital trust are more likely to experience faster growth rates than their peers, according to research by McKinsey. But outside of that small group of digital trust leaders, many companies aren’t doing enough to mitigate their digital risk and protect customer data. How much could losing customers’ digital trust affect an organization? Test your knowledge of global trends in business and society with this week’s Data Points questions—and look out for new quizzes from McKinsey every Wednesday.

Digital trust

In a 2022 survey, what percentage of respondents said that knowing a company’s data-privacy policies is important before making a purchase?

a) 85

b) 65

c) 90

View more Data Points quiz questions 

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