In early 2023, generative AI (gen AI) burst onto the scene and quickly became a hot topic in the boardroom—and just about everywhere else. The hype was well deserved: Gen AI has the potential to fundamentally disrupt industries, and we have yet to fully grasp its power, reach, and capabilities. 

It’s unsurprising then that more than half of our top 10 articles of 2023 touch on gen AI. In our best-read piece of the year, “The economic potential of generative AI: The next productivity frontier,” McKinsey’s Michael Chui, Eric Hazan, Roger Roberts, Alex Singla, Kate Smaje, Alex Sukharevsky, Lareina Yee, and Rodney Zemmel reveal how gen AI could unlock trillions of dollars in value across sectors from banking to life sciences. Read on for our full top 10, and don’t miss McKinsey Publishing’s 2023 highlights from our “Insights to Impact” journey for more.