As 2023 draws to a close, we’re revisiting our most popular insights of the year. Today, we give you our best-read pieces on consumer and retail, which focus on topics including generative AI in fashion, the beauty market, and more. At No. 1 is “Consumers care about sustainability—and back it up with their wallets,” by McKinsey’s Jordan Bar Am, Steve Noble, and coauthors. Read on for our full top 10, and don’t miss McKinsey Publishing’s 2023 highlights from our ‘Insights to Impact’ journey.
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