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Top Ten
Reports
As 2021 draws to a close, we’re revisiting our most popular articles of the year in a series that spans the best of McKinsey Quarterly, the McKinsey Global Institute, the New at McKinsey blog, and more—we even feature an Editor’s Choice category. Today, we give you our most-read reports, which highlight what’s ahead in the future of work, the state of the fashion industry, diversity and inclusion, and more. Read on for our full top 10, and visit our Download Hub collection for more weighty research.
The future of work after COVID-19
1. The future of work after COVID-19
The pandemic accelerated existing trends in remote work, e-commerce, and automation, with up to 25 percent more workers than previously estimated potentially needing to switch occupations. Read the full report  >
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The consumer demand recovery and lasting effects of COVID-19
2. The consumer demand recovery and lasting effects of COVID-19
The pandemic led to an unprecedented consumption shock across countries that upended long-standing consumer habits. But what happens once the pandemic is over? Explore what’s ahead  >
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Race in the workplace: The Black experience in the US private sector
3. Race in the workplace: The Black experience in the US private sector
Advancing racial equity in the workplace is a system-level challenge—ranging from the structural inequities of geography to underrepresentation in industries and jobs that could create additional opportunity to the behaviors of the workplace itself. Read the full report  >
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4. Sporting goods 2021: The next normal for an industry in flux
Eight trends are shaping the sporting goods industry in 2021. To win in the next normal, players must adapt to a shifting landscape. 8 trends  >
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5. A blueprint for scaling voluntary carbon markets to meet the climate challenge
The trading of carbon credits can help companies—and the world—meet ambitious goals for reducing greenhouse-gas emissions. Here is what it would take to strengthen voluntary carbon markets so they can support climate action on a large scale. Address the issues  >
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6. McKinsey’s Private Markets Annual Review
Private markets rebounded in 2020 after a turbulent first half, but performance varied by investment type. Meanwhile, diversity and new ways of working are central to a changing business environment. Read the full report  >
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7. Reskilling China: Transforming the world’s largest workforce into lifelong learners
China’s next challenge is to transform education and skills development to deliver the talent needed for an innovative, digitized, postindustrial economy. Read the report  >
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8. Will productivity and growth return after the COVID-19 crisis?
Bold innovation by some firms under pressure of the pandemic could deliver a productivity dividend, but that depends on corporate action broadening and robust demand. Read the full report  >
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9. State of Fashion: Watches and Jewellery
Bringing the sparkle back: Six seismic shifts are shaping the fine jewellery and watches industries in the next five years. See what matters  >
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10. The economic state of Black America: What is and what could be
Closing racial gaps across the economy is not only about righting historic wrongs. It is also about choosing a more dynamic future and realizing the full potential of a massively underutilized source of talent, to the benefit of all Americans. Address the disparities  >
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