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Asia is on track to top 50 percent of global GDP by 2040 and drive 40 percent of the world’s consumption, representing a real shift in the world’s center of gravity. more 
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In this article, linked to our podcast, McKinsey on China, our China-based partners share the latest insights from this dynamic market and look at key drivers shaping China’s economy today. more
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The relationship between China and the rest of the world is changing, and a great deal of value could be at stake depending on whether there is more or less engagement. Businesses will need to adjust to the uncertainty ahead. more
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The chairman and CEO of China’s e-commerce giant describes Alibaba’s approach to innovation and how he balances analytics and instinct to push himself to spot hidden opportunities. more
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The Asian Century has begun. Asia is the world’s largest regional economy and, as its economies integrate further, it has the potential to fuel and shape the next phase of globalization. more
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Global brands face new opportunities as luxury represents a powerful form of social capital for young Chinese consumers. more
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Indian consumers have strongly embraced digital technologies. Now India’s companies must follow suit. more
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Research from a survey of 4,300 Chinese consumers suggests a path forward for brands and marketers seeking the next wave of growth. more
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Global-strategy adviser Parag Khanna describes the ways that the world economy is increasingly Asia-centric and will be moving even more swiftly in that direction. more
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Chinese consumers are now the engine of worldwide growth in luxury spending. Knowing how they think and how they connect with products is useful for any business competing in China. more
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