Top ten articles this quarter

Top Ten Newsletter | Second Quarter 2018

Most popular with McKinsey.com readers

1. Notes from the AI frontier: Applications and value of deep learning

An analysis of more than 400 use cases across 19 industries and nine business functions highlights the broad use and significant economic potential of advanced artificial-intelligence techniques. More →

2. An executive’s guide to AI

Staying ahead in the accelerating artificial-intelligence race requires executives to make nimble, informed decisions about AI. One way to prepare to act quickly: know the AI essentials presented in this interactive guide. More →

3. Ten red flags signaling your analytics program will fail

Struggling to become analytics driven? One or more of these issues is likely what’s holding your organization back. More →

4. Microsoft’s next act

CEO Satya Nadella talks about innovation, disruption, and organizational change. More →

5. Leading with inner agility

Disruptive times call for transformational leaders with a knack for addressing complex problems. To navigate effectively, we must learn to let go—and become more complex ourselves. More →

6. Linking talent to value

Getting the best people into the most important roles does not happen by chance; it requires a disciplined look at where the organization really creates value and how top talent contributes. More →

7. Eight shifts that will take your strategy into high gear

Developing a great strategy starts with changing the dynamics in your strategy room. Here’s how. More →

8. The consumer decision journey

This article from our archives highlights how consumers moved outside the marketing funnel by changing the way they researched and bought products. A classic from 2009, the article addresses how marketers should respond to new customer journeys. More →

9. The fairness factor in performance management

Many systems are under stress because employees harbor doubts that the core elements are equitable. A few practical steps can change that. More →

10. Successfully transitioning to new leadership roles

Leadership changes are more common and important than ever. But most companies don’t get it right. More →

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