The chief executive's role
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McKinsey Classics | June 2017
How CEOs lead transformations
How CEOs lead transformations
As the world changes, business must change as well, and sometimes—particularly in recent years—companies just can’t settle for incremental improvements; they must radically overhaul their strategy and performance to reach the top, to stay on top, or sometimes even to survive. In the vast library of books, studies, and articles on such transformations, surprisingly little addresses the role of one very important person: the chief executive officer. What exactly should CEOs be doing when their companies set out to reinvent themselves, and how does their role differ from those of the rest of the executive team or the sponsors of the change initiative? Read the classic article “The CEO’s role in leading transformation” to find out.
What’s the CEO’s role?
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