In the future, will more of our food be meatless?

New from McKinsey & Company

For World Vegan Day, we’re revisiting some of our top reads on alternative proteins and the future of food. As agriculture and food value chains face disruption, and as innovation brings new meatless products to market, get sharp on what matters for companies and consumers alike.

The future of food: Meatless?

Plant-based “meat” is all the rage. But is it just a fad? In this edition, The Next Normal peers into the future of meat and protein consumption.

Look ahead

Alternative proteins and the future of meat

Four McKinsey experts share what they see—and foresee—in the evolving meat and protein market.

Get new perspective

How the agriculture sector can prepare for disruption in the food value chain

Agriculture sector: Preparing for disruption in the food value chain

Four trends could profoundly influence the direction of the agriculture industry. Stakeholders, from farmers to governments, must take account of them in their planning.

Account for shifts

Alternative proteins: The race for market share is on

Consumer interest in non-meat-based protein options is increasing globally. Food industry players that want to capture the opportunity must understand the evolving market dynamics and where to place their bets.

Understand the landscape

How the global supply landscape for meat protein will evolve

Changes in global meat consumption will be driven by local growth patterns. But opportunities still abound for companies that master the tools to understand the market’s shifting dynamics.

Take in trends

An incredible year for Impossible Foods

CFO David Lee believes the company’s continued success will depend heavily on its ability to create many more “craveable” products and to maintain its corporate culture.

Read the interview

Justin Whitmore, executive vice president at Tyson Foods

‘It’s our job to evolve with consumers’: Tyson Foods on alternative protein

Justin Whitmore is the head of alternative protein for one of the world’s largest meat companies. In this interview, he shares his views on the future of food.

See his view

Small plant, big protein

Could a tiny aquatic vegetable become the primary source of protein for millions of people worldwide? An Israeli start-up believes so.

Get perspective

Reviving the center aisle: An interview with Kellogg’s chief growth officer

From Monica McGurk’s perspective, innovation is alive and well in packaged food—and Kellogg’s best days are still ahead.

Gain insight

Featured Collection: Food Security

As the COVID-19 pandemic continues to affect access to food for many, what can food banks, distribution partners, philanthropic foundations, and the private sector do to increase resilience and ensure that people have reliable access to nutritious meals?

Explore the collection

— Curated by Torea Frey, a managing editor in McKinsey Global Publishing based in Seattle

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