Reimagining tourism and travel

You may not be keen to board a plane or go for a cruise amid a global pandemic. But as sure as the seasons change, travel will return. As we mark World Tourism Day, revisit top reads on what tourism and travel may look like in the next normal.

Reimagining the $9 trillion tourism economy—hat will it take?

Reimagining the $9 trillion tourism economy—what will it take?

As national borders consider reopening, a partnership between governments and the tourism industry will be essential.

4 big ideas

The travel industry turned upside down: Insights, analysis, and actions for travel executives

For many players in the travel industry, navigating the COVID-19 pandemic has been like sailing into a hurricane. Six months in, many are trying to right themselves—realizing that their navigational charts are no longer adequate.

Read the report

Five COVID-19 aftershocks reshaping mobility’s future

The pandemic will change the face of mobility, both now and when the crisis ends.

Understand the impact

Make it better, not just safer: The opportunity to reinvent travel

Do you remember your first flight? The first time you fell in love with a new city? We do.

Recapture that feeling

A new approach in tracking travel demand

The scale of the current crisis in airlines is unprecedented. To recover, the industry will need better data on where and when demand is likely to rebound.

Harness analytics

For corporate travel, a long recovery ahead

Business travel is critical to many travel providers but will take a long time to return to previous levels after the COVID-19 pandemic. Here’s what the players that depend on it need to know.

Get moving

Hospitality and COVID-19: How long until ‘no vacancy’ for US hotels?

New research indicates an extended and variable return for one of the hardest-hit industries.

Grasp the implications

Ready for check-in? Lessons from the German travel recovery

A new report provides insights on how the travel industry can cope with shifts in demand patterns due to COVID-19.

8 trends

— Curated by Torea Frey, a managing editor in McKinsey Global Publishing based in Seattle

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