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Rutger Vrijen

PartnerBay Area

Serves semiconductor and other industrials and electronics clients on issues ranging from growth strategy and transformation to cross-border M&A and supply-chain performance diagnostics and transformations

Rutger serves semiconductor and other industrials and electronics clients on a range of issues, including growth strategy and transformation, cross-border M&A, pricing excellence for channel and direct sales, and supply-chain performance diagnostics and transformation, as well as effective, efficient product development.

Examples of Rutger’s recent client work include the following:

  • developing the growth and diversification strategy (including organic and inorganic capability building) for a global fabless semiconductor company
  • leading a semiconductor manufacturer’s strategy transformation, which included redefining the portfolio strategy, optimizing the manufacturing footprint, and implementing an operating-expenditure improvement transformation
  • designing and implementing a new pricing-management process for a fabless semiconductor company, including channels and direct sales
  • designing and implementing a value-selling transformation at a large integrated semiconductor company, including change management and capability building
  • leading a holistic supply-chain diagnostic (RPRTRL) for an integrated analog and mixed-signal semiconductor company

From 2011 to 2018, Rutger was an executive at a global semiconductor company, most recently serving as senior vice president and head of strategy for business-unit security and connectivity (approximately $4 billion in annual revenues). Key application markets included secure identification, secure connected devices, and secure interfaces and power. Rutger was responsible for business-unit strategy, portfolio management, organizational development, and M&A, driving the agenda to profitably outgrow the market. He led the consolidation of three business units into one, to maximize the efficiency of product development, create a single face to the customer, and rationalize the portfolio, and led the integration of another global semiconductor company upon acquisition.

Before then, Rutger was an associate partner in McKinsey’s Amsterdam office and co-leader of our Strategy & Corporate Finance Practice and product-development work in Europe, the Middle East, and Africa. Still earlier, he was a staff engineer at a computer hardware and software company and a research associate in electrical engineering at UCLA. He holds two patents and has published over 30 articles in scientific journals.