Measure your company’s digital maturity by benchmarking management practices and mindsets against peers and digital leaders

Digital Quotient® (DQ™) measures an organization's digital maturity—across strategy, culture, organization, and digital capabilities—that correlates to financial performance. It enables companies to identify their digital strengths and weaknesses across different business units and make comparisons against hundreds of organizations around the world.

DQ provides a framework around which to address the complexities of running a digital transformation and what actions to take to achieve rapid results and sustain long-term performance.

How it works

Based on an online survey of senior executives and their direct reports, DQ assesses four outcomes that have been proven to drive digital performance:


The vision and goals that are in place to meet digital business aspirations for the short and long term


The mind-sets and behaviors critical to capture digital opportunities


The structure, processes, and talent supporting execution of the digital strategy


the systems, tools, digital skills, and technology to achieve digital goals. Companies can gain a deeper understanding by taking a Digital Capabilities diagnostic

Digital Quotient by the numbers


companies globally benchmarked


management practices measured


thought leaders “alpha tested” DQ methodology


Cross-industry insights

We have partnered with digital leaders from different industries and tapped McKinsey's deep experience about what drives financial performance.

Linked to financial performance

Our analysis has uncovered the specific correlations of digital and financial performance, such as total return to shareholders and revenue growth.

Action oriented

DQ assessment goes far beyond simple scoring to provide real insights into what's working and what isn't. Executives can use these insights to prioritize digital initiatives, as well as align leadership around goals and aspirational strategy.



What does it take to win in Digital?

What companies with a high Digital Quotient do well?

Understanding Your Digital Quotient

Tanguy Catlin, Senior Partner, describes what the Digital Quotient is.

Want to learn more about how Digital Quotient can help your organization?

Featured publications

Blog post

Six things B2B leaders do to become more agile and drive growth

– B2B companies have heard the digitization message loud and clear, but few have moved the needle on increased sales, updating the... organization, or customer experience. That’s making them vulnerable.
Blog post

Good to great: What B2B companies do to raise their Digital Quotient

– Many B2B companies have a general sense of what they need to do to become more digital. But B2B leaders move beyond “accepted... wisdom” to focus on the differentiators of success.
Blog post

Leading B2B companies are using digital to power sales growth

– Over the past three years, McKinsey & Company has measured the Digital Quotient® of approximately 200 B2C and B2B companies around... the world.
Article - McKinsey Quarterly

Measuring B2B’s digital gap

– B2B companies fall short of their B2C counterparts in key areas of our Digital Quotient assessment.


HBR podcast
Podcast – Harvard Business Review

What's your Digital Quotient?

– In this HBR Ideacast, Kate Smaje explains how it’s about more than being tech-savvy.

Related practice

Digital McKinsey

Learn how we help clients use digital to create value by reinventing the core of their business.

Related Solution

Digital Capabilities

Benchmarks a company’s digital capabilities against peers and digital leaders, providing business leaders a clear view of the best practices needed to move ahead