Digital 20/20

Discover your digital future

Today’s leading organizations leverage digital to stay competitive and grow their business

Digital 20/20 assesses an organization’s digital and analytics maturity to discover digital opportunities, identify gaps between current capabilities and those of digital leaders, and execute a prioritized road map of high-impact transformation initiatives. This data-driven, diagnostic approach helps CxOs and functional leadership teams align around a common vision and strategy across key digital dimensions.

Our assessments

Digital 20/20’s online, survey-based diagnostics leverage expert-developed questions to assess an organization’s current capabilities, benchmark answers against peer results and best practices. Our experts walk through the survey results, working with clients to apply best practices and establish a clear plan for closing performance gaps.

Our comprehensive report provides:
  • capability scores by performance dimension
  • a detailed explanation of the best practices contributing to each score
  • a breakdown of the results by function, market, seniority level, and other relevant cuts
  • a prioritized list of capability-building initiatives and improvement levers

Discover your digital opportunity

Strategy

Measure the organization’s digital maturity, assess management practices, and test your digital disruption readiness

Analytics

Assess the organization’s analytics maturity along key dimensions that drive financial performance

Technology

Optimize IT operations and modernize technology to re-invest into digital growth initiatives

Operations

Assess your technology organization’s Agile and DevOps capabilities to increase release frequency and improve output quality

Marketing

Evaluate your organization’s digital marketing maturity and improve key capabilities to accelerate growth and fuel client experience

People

Foster the right organizational culture around digital and secure the breadth and depth of talent required to deliver on strategic aspirations

Digital 20/20 Overview

Tanguy Catlin, a Senior Partner out of the Boston office, explains why digital transformations are a priority today, and how Digital 20/20 helps management teams measure their digital capabilities and discover the most impactful opportunities for improvement.

Digital 20/20 By the numbers

700+

clients served

370+

qualitative and quantitative technology KPIs

17+

industry sectors benchmarked

Learn more about Digital 20/20

Featured publications

Winning in digital

– Senior Partner Jacques Bughin recently posted some thoughts on our Strategy & Corporate Finance blog on how executives can develop... successful digital strategies. We’ve pulled them into one collection.

Agile transformation: No formula, but common success factors

– Every company’s journey to agile is different. But successful transformations are all based on these key principles.

Good to great: What B2B companies do to raise their Digital Quotient

– Many B2B companies have a general sense of what they need to do to become more digital. But B2B leaders move beyond “accepted... wisdom” to focus on the differentiators of success.

Breaking away: The secrets to scaling analytics

– A handful of the world’s companies have cracked the code on embedding analytics into every layer of their organizations.

Related practice

Digital McKinsey

Learn how we help clients use digital to create value by reinventing the core of their business.