Micromarket tool
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Micromarket Tool

Micromarket tool

Identify and prioritize agriculture hotspots

Micromarket Tool combines multiple layers of local agricultural insights to identify the most attractive markets. By leveraging data on retail locations, feed mills, weather, farmer demographics, and crop and livestock production, Micromarket Tool develops a hotspot dashboard that helps companies prioritize growth areas.

Micromarket Tool helps clients determine

Where to focus

Define areas for deep focus and prioritize resources accordingly. We help you identify gaps in the market, cross-selling opportunities, and areas with the highest risk levels.

How to invest

Understand locations with the greatest product fit, where products will perform best, which channels and partners are best positioned, and how well assets are aligned with the market and competition.

How to improve

Assess key sales metrics, gaps in market penetration, and potential growth targets in order to develop the most effective ROI strategy to reach ideal markets and demographics.
McKinsey micromarket impact

Our Impact

$125 million in additional total revenue identification

for an agriculture input supplier looking to increase penetration into small holder markets in India.

McKinsey micromarket impact

$80 million in untapped revenue potential identified

for a producer entering the Indian maize seed market.
McKinsey micromarket impact

$125 million in additional total revenue identification

for an agriculture input supplier looking to increase penetration into small holder markets in India.

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