{"lang":"en","app":"McKinsey","phrases":{"AndString":"and","Articles_AboutAuthorsText":"About the author(s)","Articles_AuthorPrefix":"By","Articles_DisplaySourceExceptions_McKinseyQuarterly":"McKinsey Quarterly","Articles_DisplaySourceExceptions_MGIResearch":"McKinsey Global Institute","Articles_DisruptorSignUp":"Stay current on your favorite topics","Articles_Download_AppendixPDFText":"Appendix","Articles_Download_ArticlePDFText":"Article","Articles_Download_BriefingNotePDFText":"Briefing Note","Articles_Download_DiscussionPaperPDFText":"Discussion Paper","Articles_Download_Text":"Download","Articles_Download_ExecutiveSummaryPDFText":"Executive Summary","Articles_Download_FullReportPDFText":"Full Report","Articles_Download_HeaderText":"DOWNLOADS","Articles_Download_ResearchPreviewPDFText":"Research Preview","Articles_Email_Body":"Check out this useful article: \n{{0}}\n{{1}}?cid=eml-web\n\nAlso, McKinsey.com offers free articles and reports on lots of different business topics—plus podcasts, videos, and curated themes. And you can sign up to any of 40+ emails such as their leadership newsletter or weekly or monthly roundups. You can see more here:\nFeatured insights - https://mck.co/featuredinsights\nPodcasts - https://mck.co/McKpodcasts\nVideos - https://mck.co/McKvideos\nCurated themes - https://mck.co/McKthemes\nFree email subscriptions - https://mck.co/subscriptions","Articles_Email_Subject":"From mckinsey.com: {{0}}","Article_Exhibit_EyebrowText":"Exhibit","Articles_Hero_PauseVideoText":"Pause Video Loop","Articles_Hero_PlayVideoText":"Play Video Loop","Article_Hero_SkipHeader":"Skip article header section","Articles_MostPopularArticlesTitle":"Most Popular Insights","Articles_TalkToUsText":"Talk to us","Articles_TwitterShareTitle":"Share on","Articles_Pdf_Copyright_Text":"Copyright © 2023 McKinsey & Company. All rights reserved","Articles_Pdf_EmailRecipients":"pirasanna_ravi_saravana_ravi@mckinsey.com; Vilom_Oza@mckinsey.com; darshan_mehta@external.mckinsey.com; Kejul_Vyas@mckinsey.com; Janmejay_Kumar@external.mckinsey.com","Calendar_All":"All","Calendar_NoEvents":"There are currently no scheduled upcoming events.","Careers_MyDashboardLink":"\n My Dashboard\n","MckinseyCommon_AccessMckinseyInsightsAppText":"Access to the McKinsey Insights app","MckinseyCommon_ContinuetoNextSectionText":"Continue to next section ","MckinseyCommon_ExternalLinkDefaultText":"Link to external web site","MckinseyCommon_FreeEmailNewslettersText":"Free email newsletters","MckinseyCommon_PlayVideoText":"Play Video","MckinseyCommon_PrivacyPolicyText":"privacy policy.","MckinseyCommon_ReadTranscriptText":"Read the transcript","MckinseyCommon_SavedArticlesText":"Saved articles","MckinseyCommon_SidebarText":"Sidebar","MckinseyCommon_SubscribeText":"Subscribe","MckinseyCommon_WebAccessibilityDefaultText":"We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com","MckinseyCommon_WebAccessibilityDefaultTextForExhibit":"We strive to provide individuals with disabilities equal access to our website. If you would like more information about any images or charts on this page, please email us at: McKinsey_Website_Accessibility@mckinsey.com","MckinseyForms_CancelBtnText":"Cancel","MckinseyForms_ContactUs_Title":"Contact","MckinseyForms_ContinueButtonText":"Continue","MckinseyForms_Download_Heading":"Sign up to download","MckinseyForms_Fields_Country":"Country","MckinseyForms_Fields_Email":"Email","MckinseyForms_Fields_EmailHelpText":"Work email preferred","MckinseyForms_Fields_FirstName":"First name","MckinseyForms_Fields_Function":"Function","MckinseyForms_Fields_JobTitle":"Job title","MckinseyForms_Fields_JobTitleDefaultValue":"Please select your job title","MckinseyForms_Fields_LastName":"Last name","MckinseyForms_Fields_Name":"Name","MckinseyForms_Fields_Organization":"Organization","MckinseyForms_Fields_Password":"Password","MckinseyForms_Fields_PasswordHelpText":"Must be 8-15 characters long and contain at least one number","MckinseyForms_Fields_PersonalMessage":"Personal message","MckinseyForms_Fields_RecaptchaTitle":"Security validation","MckinseyForms_Fields_Subject":"Subject","MckinseyForms_Fields_Title":"Title","MckinseyForms_InsightsStore_AddMembershipURL":"/quarterly/overview?cid=mckqtrdig-ist","MckinseyForms_InsightsStore_Headline":"Reports in the McKinsey Insights Store are available only with a free McKinsey Quarterly membership","MckinseyForms_InsightsStore_modalName":"Reports in the McKinsey Insights Store are available only with a free McKinsey Quarterly membership","MckinseyForms_InsightsStore_SignIn":"Already a member? Sign in","MckinseyForms_Mq_SignIn_Headline":"sign in","MckinseyForms_Mq_SignUp_Description":"Create your McKinsey.com account and sign up for a McKinsey Quarterly membership. Or, ","MckinseyForms_Mq_SignIn_Link_Text":"Create a new account","MckinseyForms_Mq_SignUp_Membership":" to add a membership to an existing McKinsey.com account.","MckinseyForms_Mq_SignUp_Headline":"Sign up for a McKinsey Quarterly membership","MckinseyForms_Mq_ThankYou_Description":"You now have access to the digital edition of the McKinsey Quarterly and all downloads in the\nMcKinsey Insights Store. Remember to visit your McKinsey.com account page to choose from\n40+ free email newsletters and alerts.","MckinseyForms_Mq_ThankYou_Headline":"Thank you for signing up for a McKinsey Quarterly membership","MckinseyForms_Mq_ThankYou_ModalClose":"Keep reading","MckinseyForms_Mq_ThankYou_RedirectToSource":"Go to McKinsey Insights Store","MckinseyForms_Mq_Upgrade_Description":"To add a McKinsey Quarterly membership to your account, please review and update your account information below.","MckinseyForms_Mq_Upgrade_Headline":"Review your account details","MckinseyForms_NextButtonText":"Next","MckinseyForms_NoThanksButtonText":"No thanks","MckinseyForms_PrevButtonText":"Prev","MckinseyForms_Print_Heading":"Sign up to print","MckinseyForms_PrivacyPolicyText_Long":"

McKinsey & Company is committed to protecting your information. Your information will be used in accordance with the applicable data privacy law, our internal policies and our privacy policy. As McKinsey is a global organisation, your information may be stored and processed by McKinsey and its affiliates in countries outside your country of residence, but wherever your information is processed, we will handle it with the same care and respect for your privacy.

","MckinseyForms_PrivacyPolicyText_Short":"

McKinsey & Company is committed to protecting your information in accordance with its privacy policy

","MckinseyForms_RequestPasswordText":"If you have an account, your password will be requested.","MckinseyForms_RequiredFieldsHelpText":"Required fields are marked with an asterisk (*)","MckinseyForms_Save_Heading":"Sign up to save","MckinseyForms_SignIn_Description":"Please sign in below to add a McKinsey Quarterly membership to your account.","MckinseyForms_SignIn_Description_SignUp":"Get the most from McKinsey.com:","MckinseyForms_SignIn_ForgotPassword":"Forgot password?","MckinseyForms_SignIn_Heading":"Welcome back!","MckinseyForms_SignIn_Heading_SignUp":"Create a profile","MckinseyForms_SignIn_Link_SignUp":"Sign up","MckinseyForms_SignIn_Practice_Description":"This content is exclusive to our registered Healthcare clients.","MckinseyForms_SignIn_Practice_Heading":"Are you a healthcare client?","MckinseyForms_SignIn_Practice_Link_Text":"Contact us to request access","MckinseyForms_SignIn_RememberMe":"Remember me","McKinseyForms_SignIn_RememberMeInfo":"We'll remember your email address.
We will not store your password.","McKinseyForms_SignIn_SessionExpired":"Session has expired. Sign in to continue.","MckinseyForms_SignIn_Text1":"Choose from 40 newsletters and alerts","MckinseyForms_SignIn_Text2":"Save, download, and print unlimited articles","MckinseyForms_SignIn_Text3":"See personalized content on our app","MckinseyForms_SignInText":"Sign in","MckinseyForms_SignUp_CreateAccountButtonText":"Create your account","MckinseyForms_SignUp_AccountExists":"Already have an account?","MckinseyForms_SignUp_CreateProfileButtonText":"Create account","MckinseyForms_SignUp_Description":"Sign up to save, download, and print unlimited articles","MckinseyForms_SignUp_DescriptionThanks":"Create an account to see other McKinsey newsletters—and to save, download, and print unlimited articles.","MckinseyForms_SignUp_DescriptionWelcome":"Sign up to save, download, and print unlimited articles (*Required fields)","MckinseyForms_SignUp_ErrorMessages_1002":"User is not found","MckinseyForms_SignUp_ErrorMessages_1003":"User is not authorized to access this api","MckinseyForms_SignUp_ErrorMessages_1004":"An account already exists with this email. Sign in or use a different email address.","MckinseyForms_SignUp_ErrorMessages_2002":"Login failed. Email or password is incorrect.","MckinseyForms_SignUp_ErrorMessages_2003":"Login failed. Email or password is incorrect.","MckinseyForms_SignUp_ErrorMessages_2004":"An account already exists with this email. Sign in or use a different email address.","MckinseyForms_SignUp_ErrorMessages_2005":"Your account has been locked. Please try again later.","MckinseyForms_SignUp_Heading":"Create an account","MckinseyForms_SignUp_HeadingThanks":"Thanks for subscribing","MckinseyForms_SignUp_HeadingWelcome":"Welcome!","MckinseyForms_SignUp_SubmitButtonWelcome":"Sign up","MckinseyForms_SignUp_Subscribe_CancelButton":"Skip","MckinseyForms_SignUp_Subscribe_Description":"Our readers love:","MckinseyForms_SignUp_Subscribe_Heading":"Thanks for signing up. Get tailored insights with our free email newsletters and alerts.","MckinseyForms_SignUp_Subscribe_PreviewLink":"Preview","MckinseyForms_SignUp_Subscribe_SubmitButton":"Subscribe","MckinseyForms_SignUp_Subscribe_ViewAllLink":"\r\nView all 40+ subscriptions","MckinseyForms_SignUp_SubscriptionsMessage":"Receive occasional informational emails about McKinsey.com, including account notifications, updates about our services, and invitations to participate in special events or surveys. You can unsubscribe at any time. To learn more, read our ","MckinseyForms_SignUp_Successfull_Description":"Take advantage of your new benefits:","MckinseyForms_SignUp_Successfull_Heading":"Thanks for creating an account","MckinseyForms_SignUp_ThankYouText":"Thanks for subscribing","MckinseyForms_SignUp_ThankYouDescription":"Create an account to see other McKinsey newsletters—and to save, download, and print unlimited articles.","MckinseyForms_SignInAccountButtonText":"Sign in to my account","MckinseyForms_SubmitButton":"Submit","MckinseyForms_SubmitErrorMessage":"Something went wrong while submitting the form. Please try again later.","MckinseyForms_UpgradeSubscribeButtonText":"Add membership","MckinseyForms_Validations__GenericRequiredText":" is required.","MckinseyForms_Validations_Country":"Please provide your country","MckinseyForms_Validations_RequiredFirstName":"Please provide your first name","MckinseyForms_Validations_Function":"Please provide your function","MckinseyForms_Validations_JobTitle":"Please provide your job title","MckinseyForms_Validations_RequiredLastName":"Please provide your last name","MckinseyForms_Validations_RequiredOrganization":"Please provide your organization","MckinseyForms_Validations_RequiredPassword":"Please provide your password","MckinseyForms_Validations_ValidMessage":"Please enter message","MckinseyForms_Validations_ValidPassword":"Password does not meet the requirements","MckinseyForms_Validations_RecaptchaFailedMessage":"Google Captcha Failed!","MckinseyForms_Validations_RecaptchaRequiredMessage":"Please verify that you are not a robot","MckinseyForms_Validations_RequiredName":"Please provide your name","MckinseyForms_Validations_ValidName":"Please provide a valid name","MckinseyForms_Validations_RequiredEmail":"Please provide your email address","MckinseyForms_Validations_ValidEmail":"Please provide a valid email address","MckinseyForms_Validations_ValidTitle":"Please provide a valid title","MckinseyForms_Validations_ValidOrganization":"Please provide a valid organization name","MckinseyForms_Validations_RequiredSubject":"Please provide your subject","MckinseyForms_Validations_ValidSubject":"Please provide a valid subject","MckinseyForms_Validations_Error":"ERROR","MckinseyForms_Validations_ErrorMessageText":"Sorry something went wrong. Please try again.","OneClick_Subscription_EmailAddressPlaceholder":"Email address","Profile_AboutHeadlinePrefix":"About {{0}}","Profile_BackToText":"Back to","Profile_ExpertiseHeadline":"Expertise","Profile_GetToKnowHeadlinePrefix":"Get To Know {{0}}","Profile_IndustriesAndFunctionsHeadline":"Industries & Functions","UB_Clear_All_Text":"Clear All","UB_Filter_By_Text":"Filter By","UB_Open_Google_Map":"Open in Google Maps","UB_View_More_Text":"View More","{0} contains an invalid email address.":"{0} contains an invalid email address.","127.0.0.1":"25","Forms.Actions.SendMail.CheckboxCheckedText":"Checked","Forms.Actions.SendMail.CheckboxUncheckedText":"Unchecked","Forms.Actions.SendMail.DateFormatMask":"MM/dd/yyyy","Forms.Actions.SendMail.DoubleFormatMask":"F0","Forms.Actions.SendMail.EmailListSeparator":",","Forms.Actions.SendMail.KeywordPrefix":"{","Forms.Actions.SendMail.KeywordSuffix":"}","Forms.Actions.SendMail.ListSeparator":", ","Forms.Actions.SendMail.UnsupportedFieldTypeErrorMessage":"Unsupported field type {0}","{0} is required.":"{0} is required.","CommaString":", ","Unsubscribe_TitleText":"Unsubscribe from","Unsubscribe_ButtonLabel":"Unsubscribe","Unsubscribe_DescriptionText":"Getting too much email? Check out less frequent alerts or newsletters before you unsubscribe from <> or manage your subscriptions"}}