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Tobias Strålin

Partner, Stockholm
Leads Fuel, a McKinsey company, in Europe; builds new digital businesses for start-ups, fast-growing tech companies, and corporations

About Tobias

Tobias leads Fuel, a McKinsey company, in Europe. He helps start-ups, scale-ups, and investors lead the next wave of disruption in their industries, and by doing so, accelerates growth and valuations. He has scaled Fuel by McKinsey in Europe ten times over the past three years. He has deep high-tech expertise and a track record of multiplying tech companies’ valuations, contributing to more than US $10 billion in realized valuation gains. His global perspective is rooted in his significant experience serving top high-tech companies in North America, Europe, and Asia.

Prior to joining the firm, Tobias founded McKinsey’s software development work, laying the foundation for growth and impact with more than 80 percent compound annual growth rate (CAGR) since 2014. He was also a leader of McKinsey’s European product-development service, where he contributed to more than 80 percent annual growth.

In addition to his client work, Tobias has a passion for social impact and regularly engages in pro bono projects for high-impact, not-for-profit organizations.

Published Work

Winning formula: How Europe’s top tech start-ups get it right,” McKinsey & Company, August 2021

Europe’s start-up ecosystem: Heating up, but still facing challenges,” McKinsey & Company, October 2020

Can’t buy love: Corporate-start-up partnerships in the DACH region,” McKinsey & Company, September 2020


Lund University
MS, technology management
MS, business, economics

Lund University School of Economics and Management
MS, engineering