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Thomas Nilsson

Partner, Stockholm
Delivers impactful, user-centric product, service, and digital-design expertise across healthcare, specifically within medical-device and -equipment development

About Thomas

Thomas has more than 20 years of experience in user-centric design and design thinking across product, service, and digital-customer experience. He has worked with physical, cognitive, and emotional aspects of design, including performing qualitative studies and interviews for deep user understanding, in medtech. His work has helped identify problems and areas for development achieved through cocreation, dynamic brainstorming, and experience prototyping.

Examples of his recent client work include the following:

  • collaborating with leading pharmaceutical companies on global consumer research and strategy on attitudes and innovation in wearable medical devices
  • conducting design, research, and strategy-of-services work on medical products, critical-care equipment, and tools for knee, hip, and shoulder injuries
  • developing customer-experience innovation for digital in-store services for a large retail chain with 5,200 touchpoints

Thomas regularly lectures at leading research institutes and universities on product development, user experience, emotions, and methods for organizing large design projects and organizations.

Thomas has received 27 international awards for product and service designs, most notably a Bloomberg Businessweek Design of the Decade Gold Award for having achieved the largest increase in market share due to design.

Selected publications

The changing face of medical-device design,” McKinsey & Company, February 2018

How to succeed with patient-driven adherence,” Veryday Newsletter, August 2016

Designing guest emotions,” Veryday Newsletter, January 2016

Combination products, companion apps and patient adherence,” Veryday Newsletter, May 2015

Caring about your customer creates true loyalty,” Veryday Newsletter, May 2014

Psychology and medical devices,” Veryday Newsletter, December 2014

Personality bias in user centred design,” DS 75-7: Proceedings of the 19th International Conference on Engineering Design (ICED13), 2013


Luleå University of Technology
MS, industrial design

Linköping University
MA, ergonomics