This is a profile image of Thomas Nilsson

Thomas Nilsson


Delivers impactful, user-centric product, service, and digital design expertise across healthcare, specifically within medical device and medical equipment development

Thomas’s passion is to help organizations to find out what truly drives their customers’ behavior and choices, and to improve their experience with the aid of design. He is an experienced design leader who enables design teams and organizations to uncover key customer insights, sparking innovation and delivering engaging experiences with broad experience from years of work in product, digital, and service design.

Thomas has received more than 25 international design awards, including the Industrial Designers Society of America’s (IDSA) 2010 Gold Design of the Decade Award in the category of Design Contribution to Market Share Growth as well as Veryday’s Red Dot Design Team of The Year title in 2014.

Thomas helps clients drive growth by delivering breakthrough products, services, customer experiences, and design-led innovation.

Selected publications

Accelerating customer-centric innovation in medtech,” McKinsey & Company, March 2023

The changing face of medical-device design,” McKinsey & Company, February 2018

Designing guest emotions,” Veryday Newsletter, January 2016

Combination products, companion apps and patient adherence,” Veryday Newsletter, May 2015

Caring about your customer creates true loyalty,” Veryday Newsletter, May 2014 

Personality bias in user centred design,” The Design Society, 2013


Lulea University of Technology
MS, industrial design

Linköping University
MA, ergonomics