Skip to main content
Back to

Sascha Hertli

Partner, Zurich
Helps organizations grow and improve new and existing digital businesses

About Sascha

Sascha, a partner in McKinsey’s Zurich office, is a trusted advisor to organizations across financial, consumer, and telecommunications sectors undertaking digital ventures. As a digital business builder, Sascha assumes the role of chief product officer or interim venture chief executive officer to lead organizations in building dynamic and innovative businesses that reinvigorate the organization as a whole.

Examples of Sascha’s recent work include the following:

  • developing a global communication provider in Switzerland including building its digital sales engine, customer experience, and advanced analytics models
  • building a digital sales channel for a retailer, achieving $100 million within two years, developing a digital marketing engine, and optimizing user experience
  • creating an online sales channel for a Latin American book retailer to triple share of digital business
  • leading an end-to-end customer experience transformation for a private bank including upgrading its core banking system

Prior to joining McKinsey, Sascha was an entrepreneur, the chief technology officer for Switzerland’s leading online gardening marketplace, and founder of an offshore technology provider.

Published Work

The big boost: How incumbents successfully scale their new businesses,” McKinsey & Company, August 2020


Columbia Business School
MBA, entrepreneurship and finance

University of St Gallen
BA, business administration