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Sarah Holcomb

Associate Partner, London
Brings data-driven commercial and strategic insights to companies across the media and telecommunications sectors

About Sarah

Since joining McKinsey, Sarah has advised executives at media and telecommunications companies as they seek to use data to inform sound strategic decisions. With the wealth of data available to content and connectivity businesses, she helps leaders find powerful insights.

Building on strategic insights with applied advanced analytics, Sarah identifies sources of sustainable revenue growth. Her work often involves optimizing promotion strategies, setting new go-to-market approaches, and refining operating model design. Working as a partner to her clients, Sarah also seeks to build the skills and capabilities needed within the organization to ensure that impact can be sustained.

Examples of her recent client work include the following:

  • designing an integrated model for a global streaming media company to merge operations across regions
  • leading a sales transformation program for a flagship US media programmer, including setting ambitious savings targets, optimizing go-to-market strategy, and boosting operational excellence
  • advising on a merger between European fixed and mobile companies, supporting all dimensions of the integration, including developing the commercial strategy for the launch of the fully merged company
  • defining a sales excellence initiative for a European telecommunications operator that cut costs by a 25 percent
  • developing a pricing, packaging, and promotions strategy for a UK media company while enhancing skills and capabilities
  • leading a proof-of-concept effort for a pay-TV media company to identify new sources of revenue through machine learning–driven personalization

Before joining McKinsey, Sarah worked for an economic consulting firm, applying big data analytics and econometrics for use in international litigation. She holds business and foreign-service degrees from universities in the United States.

Published Work

"When the content consumer is king," McKinsey & Company, May 2019

Past Experience

Cornerstone Research
Research associate


The University of Chicago Booth School of Business
MBA, strategic management, econometrics

Georgetown University Walsh School of Foreign Service
BSFS, international economics