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Roland John

Senior Partner, Atlanta
Brings deep understanding of customer economics to effective go-to-market strategies

About Roland

Roland John, leader of the North American B2B Marketing & Sales Practice, works closely with clients to help them provide both low-cost support for customer needs and go-to-market strategies that build customer relationships.

Drawing on a deep understanding of customer economics, Roland has worked with clients to redesign their customer interaction models, including their direct-sales forces, inside sales teams, and third-party channels. He has helped clients segment customers and develop key-account management approaches in multiple industries, including chemicals, building products, and financial institutions. He has also helped develop higher-performing sales forces for clients in the hospitality, chemicals, and building products industries.

Published work

A virtuous cycle for top-line growth,” McKinsey Quarterly, February 2015

Put the “and” back in “sales and marketing,” Harvard Business Review, October 2014


Indiana University

Technical University
Masters, computer science and business administration