This is a profile image of Ranja Reda-Kouba

Ranja Reda-Kouba

Associate PartnerVienna

Works with public- and private-sector organizations to carry out tech-enabled transformations that build sustainable capabilities and create lasting value

Ranja helps organizations in the public and private sectors use technology and advanced analytics to transcend a one-off project approach to IT and instead reimagine the role of technology. She works with clients to develop and carry out end-to-end tech-enabled transformations by focusing on IT infrastructure, architecture, data, operations, and overall technology strategy. In particular, she is passionate about tech talent and how organizations can best attract, develop, and retain in the areas of DevOps, cloud, data, and cybersecurity.

Examples of Ranja’s recent client work include the following:

  • leading a digital transformation project focused on organizational design, including structure, processes, and culture at a European public-sector IT service provider
  • leading a talent transformation at a European insurance group identifying the 500 most crucial future skills to enable its digital transformation
  • developing the strategy for a digital transformation project in the public sector of a European country, using design thinking to help focus on the digitization of more than 500 services
  • creating the strategy for a public-sector company of more than 1,500 employees to facilitate a digital transformation project via the development of required skills
  • leading a digital transformation project with a focus on organizational design, and specifically change management and portfolio design, at a public-sector European IT services provider
  • leading the generation of a digital learning platform in a European country to support employee capability building focused on future-oriented skills in data science, as well as design thinking in the context of a digital transformation project

In addition to her work at McKinsey, Ranja also serves as deputy chair of the council for Statistics Austria. She holds advanced technical degrees from the TU Wien, including a doctorate in financial mathematics and a master’s degree in theoretical nuclear physics.

Published work

Tech talent tectonics: Ten new realities for finding, keeping, and developing talent,” McKinsey & Company, April 2022

How companies can win in the seven tech-talent battlegrounds,” McKinsey & Company, October 2020


TU Wien
PhD, financial mathematics
MS, theoretical nuclear physics