Phyllis is a leader of McKinsey’s consumer-marketing and -sales work globally and coleads the firm’s loyalty and branding work. She brings expertise across a variety of topics, including brand portfolio, positioning, and architecture; marketing strategy; consumer insights; value-proposition development; new-product development; innovation and product pipeline; digital interaction strategy; loyalty programs; and customer experience.
Examples of Phyllis’s recent client experience include the following:
- developing a strategy for growth and consumer engagement for a major institutional dining and catering-services provider
- leading a new-product brand launch and impact assessment for a top US restaurant chain
- designing a strategy for customer growth, segmentation, and turnaround for a specialty retailer
- planning a major Asian multinational food conglomerate’s strategy for market entry and path to IPO, including commercial and operational transformation, brand-portfolio strategy, new-brand launches, and M&A scan across multiple food categories
- developing a strategy for merger integration and brand portfolio for top US confectionary company
Before joining McKinsey, Phyllis helped lead global innovation work at a brand strategy firm, focusing on developing breakthrough growth ideas for consumer-facing sectors, leisure and hospitality, casual dining, media, and automotive. She was also a leader at an international management-consultancy, where she directed the women’s leadership initiative.