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Phyllis Rothschild

Partner, Boston

Collaborates with consumer companies to define and achieve growth aspirations through building better-performing brands, portfolios, and businesses


Phyllis is a leader of McKinsey’s consumer-marketing and -sales work globally and coleads the firm’s loyalty and branding work. She brings expertise across a variety of topics, including brand portfolio, positioning, and architecture; marketing strategy; consumer insights; value-proposition development; new-product development; innovation and product pipeline; digital interaction strategy; loyalty programs; and customer experience.

Examples of Phyllis’s recent client experience include the following:

  • developing a strategy for growth and consumer engagement for a major institutional dining and catering-services provider
  • leading a new-product brand launch and impact assessment for a top US restaurant chain
  • designing a strategy for customer growth, segmentation, and turnaround for a specialty retailer
  • planning a major Asian multinational food conglomerate’s strategy for market entry and path to IPO, including commercial and operational transformation, brand-portfolio strategy, new-brand launches, and M&A scan across multiple food categories
  • developing a strategy for merger integration and brand portfolio for top US confectionary company

Before joining McKinsey, Phyllis helped lead global innovation work at a brand strategy firm, focusing on developing breakthrough growth ideas for consumer-facing sectors, leisure and hospitality, casual dining, media, and automotive. She was also a leader at an international management-consultancy, where she directed the women’s leadership initiative.

Published Work

Next in loyalty: Eight levers to turn customers into fans,” McKinsey & Company, October 2021

The future of brand strategy: It’s time to ‘go electric’,” McKinsey & Company, May 2020

Why customer experience is key for loyalty programs,” MIT Sloan Management Review, July 2, 2018

Past experience


Oliver Wyman


The Wharton School, The University of Pennsylvania
MBA, multinational management

Stanford University
BA, international relations