Phyllis is a leader of McKinsey’s consumer-marketing and -sales work globally and coleads the firm’s loyalty and branding work. She brings expertise across a variety of topics, including brand portfolio, positioning, and architecture; marketing strategy; consumer insights; value-proposition development; new-product development; innovation and product pipeline; digital interaction strategy; loyalty programs; and customer experience.
Examples of Phyllis’s recent client experience include the following:
- developing a strategy for growth and consumer engagement for a major institutional dining and catering-services provider
- leading a new-product brand launch and impact assessment for a top US restaurant chain
- designing a strategy for customer growth, segmentation, and turnaround for a specialty retailer
- planning a major Asian multinational food conglomerate’s strategy for market entry and path to IPO, including commercial and operational transformation, brand-portfolio strategy, new-brand launches, and M&A scan across multiple food categories
- developing a strategy for merger integration and brand portfolio for top US confectionary company
Before joining McKinsey, Phyllis helped lead global innovation work at a brand strategy firm, focusing on developing breakthrough growth ideas for consumer-facing sectors, leisure and hospitality, casual dining, media, and automotive. She was also a leader at an international management-consultancy, where she directed the women’s leadership initiative.
Published Work
“Why customer experience is key for loyalty programs,” MIT Sloan Management Review, July 2, 2018
Past experience
Prophet
Partner
Oliver Wyman
Partner
Education
The Wharton School, The University of Pennsylvania
MBA, multinational management
Stanford University
BA, international relations