Back to

Peter Breuer

Senior Partner, Cologne
Leverages deep expertise in data analytics and works along the entire value chain to help retail and consumer goods clients achieve excellence from strategy to sourcing

About Peter

Peter oversees our work with retail and consumer goods companies in Eastern Europe, the Middle East, and Africa, and serves clients globally on topics ranging from strategy and marketing to operations and purchasing.

Peter joined McKinsey in 1996 and has mainly served food and non-food retailers across the globe, focusing on strategy, organization, process optimization, store operations, and purchasing/sourcing strategy.

A mathematician by training and a former assistant professor of mathematics at the University of Cologne, Peter has a special interest in helping retailers mine the wealth of data available to them to drive business improvements across all commercial topics. He leads McKinsey Analytics in Retail and Consumer Goods in Europe.

Published work

Doubling your company’s growth in a volatile region,” McKinsey & Company, November 2017

Retailing in the Middle East: How to recapture profitable growth,” McKinsey & Company, November 2017

How to get the most from big data,” McKinsey & Company, December 2014

In need of a retail turnaround? How to know and what to do,” McKinsey & Company, March 2014

Applying advanced analytics in consumer companies,” McKinsey & Company, May 2013


University of Duisburg
PhD, mathematics

University of Cologne
Masters, mathematics