About Peter

Since joining McKinsey in 2006, Peter has worked with clients on technology and operations topics spanning high tech, telecom, automotive, and other industrial sectors. He has led several technology-strategy projects and large-scale digital and product-development transformation programs across industries. Currently, Peter leads the integration of global design leader Veryday into McKinsey Design, following its acquisition in late 2016.

Peter’s recent client experience includes:

  • digital strategy for leading commercial-vehicle OEM
  • product portfolio–based growth strategy for luxury audio-equipment OEM
  • design to value and value-based pricing assessment for agriculture-equipment OEM
  • digital growth strategy for warehouse-equipment OEM
  • digital growth strategy for heavy machinery company
  • digital innovation boot camp for leading industrial company
  • international expansion strategy for real-estate software start-up
  • hardware development and software strategy for a luxury electronics company
  • software-development transformation for a mobile-phone OEM
  • software-growth strategy for a leading consumer-electronics company

Before joining McKinsey, Peter worked at Ericsson Research as a software engineer, leading the development of new multimedia services. He has also founded several software-related start-ups.


Royal Institute of Technology
MS, communication systems technology

Stockholm School of Economics
MS, accounting and financial analysis