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Pedro Tolipan

Expert Associate PartnerLondon

A leader in design, innovation and customer experience, delivering strategies for organisations across sectors, especially in the digital ecosystem

With over 20 years of experience working in both consultancies and as an in-house designer, Pedro advocates for customer experience in the corporate environment, and has a track record for driving innovation and developing effective new products and services for some of the world’s leading companies.

Prior to joining McKinsey, Pedro was head of design for one of the UK's first digital consultancies, Conchango, moving on to build and lead design teams for top FTSE 100 companies across multiple industry sectors.

Since joining McKinsey in 2016, Pedro has driven digital transformation programs for global financial services, automotive, and healthcare companies and is currently a design leader of Leap by McKinsey in London. He currently looks after the digital product and service design guild in the UK and Ireland offices.

Outside the firm, Pedro is a guest lecturer and knowledge exchange industry advisor at Royal College of Art in London, one of the most prestigious design institutions in the world.

Past experience

Design director, mobile and emerging platforms

Design director, wealth and investment management

Head of design

Creative director, future media and technology

Creative director


Central Saint Martins School of Art & Design
Communication design

Pontifical Catholic University of Rio de Janeiro
Industrial design