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Pedro Guimarães

Partner, São Paulo
Brings extensive experience in growth transformations to consumer-packaged-goods and retail companies

About Pedro

With a focus on consumer-packaged-goods (CPG) and retail companies, Pedro’s experience spans strategy, go-to-market management, pricing and sales-force effectiveness, sourcing and vendor management, category management, store-format strategy, and sales-force management. He currently leads McKinsey’s consumer marketing-and-sales work within Latin America and McKinsey’s geographic expansion in southern Brazil.

Examples of Pedro’s recent client projects include the following:

  • developing and supporting the implementation of successful go-to-market strategies for numerous CPGs (including alcoholic beverages and home care), creating global frameworks for emerging markets
  • leading projects for an electronics retailer—including commercial planning, supply-chain management, and sales-force review—and creating new capabilities required for strong expansion and IPO, increasing sales by four times over the last decade
  • leading the format-renewal program for a leading grocery retailer (including store pilots), designing the organizational model to capture synergies while mitigating operational risks
  • supporting a major CPG to revamp its business, including new category and channel strategies, organizational change, and a thorough capability-building program (including pricing, assortment, and trade terms management), doubling the business over 5 years
  • mapping major trends and opportunities to improve collaboration between CPGs and distributors



The University of São Paulo
MA, mechanical engineering