About Paul

Paul leads McKinsey Analytics Asia, where he supports clients in several sectors including retail, consumer packaged goods, media, and financial services. His expertise spans advanced analytics transformations, digital strategy, personalization, pricing, and loyalty in addition to growth and M&A strategy.

Paul’s recent engagements include:

  • delivering a store-network development strategy for a major Asia retailer using next generation analytics
  • redesigning a loyalty strategy for a major Japanese financial services group
  • leading an analytics transformation at an Asian consumer goods and media conglomerate

Paul also leads capability building programs at scale. He was the architect of the McKinsey Analytics core global learning program in partnership with top educational institutions and has supported clients in building and executing capability building programs at scale in the areas of marketing and analytics.

Published work

Advanced analytics: Poised to transform Asian companies,” McKinsey & Company, March 2018

Learning from South Korea’s mobile-retailing boom,” McKinsey & Company, May 2015

If data can not be analyzed, it’s better not to collect the big data,” (in Japanese), Harvard Business Review, April 2014

80% of the cause of analytics is contrary to intuition, it’s the error of the data,” (in Japanese), Harvard Business Review, April 2014

eBook: Big data, analytics, and the future of marketing & sales,” McKinsey on Marketing & Sales, July 2013

Unleashing the power of algorithmic marketing,” McKinsey on Marketing & Sales, May 2012


Kyoto University