About Patrik

Patrik leads our retail operations work in Europe, the Middle East, and Africa. He works with retailers and other consumer-facing companies on topics involving their strategy, customer experience, digital/multichannel excellence, and operations. His recent client work includes:

  • helping a chain of department stores to improve customer service and frontline sales
  • designing and implementing a programme to improve the store productivity of a grocery retailer
  • transforming the end-to-end multichannel supply chain of a clothing retailer
  • driving a lean transformation programme at a travel company that brought step-change improvements in customer experience and productivity
  • supporting an insurance company to improve its call centres and instill a culture of continuous improvement

Patrik has also supported several grocery chains in developing their strategy and operations for multichannel retail.

Before joining McKinsey, Patrik worked as a consultant on e-commerce, high tech and retail banking topics, and was on the founding team of an internet-based credit-card venture, where he set up the operations, customer care, and digital marketing functions.

Published work

Beyond procurement: Transforming indirect spending in retail,” McKinsey & Company, August 2018

Building omnichannel excellence,” McKinsey & Company, April 2017

Mind the gap: What really matters for apparel retailers in omnichannel” , McKinsey & Company, November 2015

Smarter schedules, better budgets: How to improve store operations,” McKinsey & Company, August 2015

Past experience

Digital marketing manager

Mitchell Madison Group


Harvard University
MBA, business administration

University of Manchester
MEng, engineering, manufacturing, and management