About Parmeet

Parmeet brings to his work with McKinsey clients a wealth of experience in business management in North America, Europe, and Emerging Markets. He has particular expertise in the automotive industry, having spent a number of years in increasingly responsible executive positions at Michelin in North America and in France. Whether he is helping a luxury auto-equipment manufacturer strategize for success in North American markets, consulting with legislative officials on ways to attract foreign investment, or helping an Indian tire company effect a profitable turnaround, Parmeet’s work is always grounded in a clear understanding of client goals and an astute sense of the strategy and transformation needed to achieve them.

In recent client engagements (in addition to those cited above), he has helped a Fortune 500 equipment manufacturer develop a new go-to-market approach; assessed manufacturing sites in Brazil for a European luxury OEM; and co-led a partnership with the National Auto Dealers’ Association (NADA) on a study of the drivers of auto-dealer profitability in the digital age.

He is a frequent interviewee on major and local media, including Bloomberg Reports, CNN, and The New York Times, speaks at automotive-industry and globalization conferences and forums, and is an active board member for educational and charitable organizations, including the Georgia Institute of Technology.

Published work

A virtuous cycle for top-line growth,” McKinsey Quarterly, February 2015

The new dynamics of automotive supply,” McKinsey & Company, September 2015

Past experience

Michelin Group Vice President Strategic Marketing & COO
Michelin Travel & Lifestyle

Michelin North America Director
Michelin Brand Marketing

McKinsey & Company
Engagement manager

Michelin Tire Co., France
Worldwide head fuel consumption / tire rolling resistance performance


Georgia Institute of Technology
PhD, materials science and engineering

Indian Institute of Technology
BSc, metallurgical engineering