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Niclas Andersson

Expert Associate Partner, Design, Stockholm
Senior adviser to clients on consumer insights, communications, and brand strategy; also responsible for global strategy at Veryday, part of McKinsey Design

About Niclas

Niclas is chief business officer at Veryday, the leading European design firm, which, following its acquisition in late 2016, joined McKinsey Design. In this role, he is responsible for much of Veryday’s direction in strategy and implementation. Niclas is also leads a global team with offices in Dubai, London, New York, Singapore, and Stockholm.

His experience in consumer insights, market analysis, strategy, design, and engineering—combined with an instinct for commercial appeal and the application of suitable business models—brings a holistic scope to projects. He helps clients make progress strategically, as well as concretely and operationally, due to his experience with a broad range of global companies.

He serves clients as a senior adviser on consumer-insight, strategy, and branding and communication projects for clients such as 3M, Bahco, BBDO, DuPont, Eli Lilly, Electrolux, Gillette, IKEA, Johnson & Johnson, Microsoft, LG, Nestlé, Novartis, Novo Nordisk, Oticon, Peak Performance, PepsiCo, Pfizer, Procter & Gamble, Samsung, Scania, Unilever, and Volvo.


INSEAD and Copenhagen Business School
Global executive MBA

Institute of Technology at Linköping University
MSc, industrial engineering and management

Art Center of Design and UCLA Extension, Los Angeles
Product and digital design