Skip to main content
Back to

Nadia Terfous

Partner, Geneva
Brings deep expertise in developing country and sector strategies and designing and transforming public-sector organizations

About Nadia

Nadia is a partner in McKinsey’s Geneva office, which she joined in 2011 after spending five years in our Casablanca office. She serves mainly public-sector clients on strategic, organizational, and operational topics across Europe, the Middle East, and Africa.

One of Nadia’s main areas of focus is designing country and sector strategies, including infrastructure-led development. She also has deep expertise in transforming public-sector entities by streamlining organizations and processes and setting up program management and delivery units. Her client projects in these areas have included:

  • Designing strategic development plans for several West African countries, with a focus on agriculture, agribusiness, natural resources, infrastructure development, housing, and energy
  • Developing container and bulk hub port strategies for a number of African countries, covering traffic potential, pre-business plan, public policy case, and implementation design
  • Helping a regional development bank transform its quality and speed of delivery, culminating in a 30 percent reduction in recruitment time, a 20 percent saving in travel costs, a 16 percent reduction in procurement project cycles, and a 12 percent saving in project costs.

Nadia has also worked extensively in the financial sector on topics ranging from strategic reviews to organizational transformations and M&A. Her work in this sector has included:

  • Advising a global insurance company on its transformation program, involving the design of an organizational blueprint for finance, improvements in talent management, and a revamp of performance management.
  • Helping public operators responsible for improving SME access to capital, markets, and capabilities to perform strategic reviews, including overall market positioning and product and service offerings.

Nadia is a member of our Public Sector and Social Sector Practices. Before joining McKinsey, she spent three years as an economist with the French Ministry of Economy, Finance, and Industry.

Published work

Navigating the new realities of global trade,” McKinsey & Company, April 2018

Lions on the move: The progress and potential of African economies,” McKinsey & Company, June 2010

Past experience

Ministry of Economy, Finance, and Industry, France


Kiel Institute for the World Economy
Master’s degree, international economics

Ecole Normale Supérieure
Master’s degree, economic policy and analysis

Helsinki School of Economics
CEMS master’s degree, business and economics

HEC, Paris
Master’s degree, business and economics