Based in McKinsey’s Silicon Valley office, Mitra is a core leader of our technology and software work. She primarily works with clients in the hardware-and-software industry, and guides our initiative to serve emerging growth-technology companies. Mitra’s expertise spans growth and go-to-market strategy, sales-force and channel management, pricing, and portfolio planning.
Mitra’s recent client experience includes the following:
- leading multiple go-to-market transformation programs at various high-tech companies
- executing a strategic pricing transformation for the software portfolio of a large technology provider, resulting in more than 12 percent growth in revenue
- creating a plan for a mature software provider to capture growth in adjacent markets leveraging existing competencies, resulting in a major acquisition
- defining an end-to-end go-to-market strategy transformation for a technology provider in light of cloud transition, including remapping sales resources to key areas of future growth
- building a long-term product portfolio plan and quantifying investment changes needed to enable a technology provider’s growth in software and cloud platforms
Published work
“Hardware’s business-model shift: Finding a new path forward,” McKinsey & Company, March 2021
“New demand, new markets: What edge computing means for hardware companies,” McKinsey & Company, November 2018
“Starting the analytics journey: Where you can find sales growth right now,” McKinsey & Company, April 2018
“What the future science of B2B sales growth looks like,” McKinsey & Company, January 2018
“Unlocking the power of data in sales,” McKinsey & Company, December 2016
“Investing Ahead Of Demand: Two Ways Sales Leaders Shine,” Forbes, August 2016
“What sales executives need to get right for digital success,” McKinsey & Company, August 2016
“Grow fast or die slow: The double-edged sword of M&A,” McKinsey & Company, October 2015
“The sales secrets of high-growth companies,” McKinsey & Company, May 2016
“Grow fast or die slow: Pivoting beyond the core,” McKinsey & Company, April 2015
Education
Stanford University
MS, management science and engineering
University of North Texas
BS, computer engineering