This is a profile image of Mitra Mahdavian

Mitra Mahdavian

PartnerBay Area

Mitra Mahdavian

PartnerBay Area

Mitra is a leader in McKinsey’s Digital and Marketing & Sales Practices, supporting high-tech companies on growth and go-to-market topics, including sales-force and channel management, competitive strategy, and pricing


Based in McKinsey’s Silicon Valley office, Mitra is a core leader of our technology and software work. She primarily works with clients in the hardware-and-software industry, and guides our initiative to serve emerging growth-technology companies. Mitra’s expertise spans growth and go-to-market strategy, sales-force and channel management, pricing, and portfolio planning.

Mitra’s recent client experience includes the following:

  • leading multiple go-to-market transformation programs at various high-tech companies
  • executing a strategic pricing transformation for the software portfolio of a large technology provider, resulting in more than 12 percent growth in revenue
  • creating a plan for a mature software provider to capture growth in adjacent markets leveraging existing competencies, resulting in a major acquisition
  • defining an end-to-end go-to-market strategy transformation for a technology provider in light of cloud transition, including remapping sales resources to key areas of future growth
  • building a long-term product portfolio plan and quantifying investment changes needed to enable a technology provider’s growth in software and cloud platforms

Published work

Hardware’s business-model shift: Finding a new path forward,” McKinsey & Company, March 2021

New demand, new markets: What edge computing means for hardware companies,” McKinsey & Company, November 2018

Starting the analytics journey: Where you can find sales growth right now,” McKinsey & Company, April 2018

What the future science of B2B sales growth looks like,” McKinsey & Company, January 2018

Unlocking the power of data in sales,” McKinsey & Company, December 2016

Investing Ahead Of Demand: Two Ways Sales Leaders Shine,” Forbes, August 2016

What sales executives need to get right for digital success,” McKinsey & Company, August 2016

Grow fast or die slow: The double-edged sword of M&A,” McKinsey & Company, October 2015

The sales secrets of high-growth companies,” McKinsey & Company, May 2016

Grow fast or die slow: Pivoting beyond the core,” McKinsey & Company, April 2015


Stanford University
MS, management science and engineering

University of North Texas
BS, computer engineering