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Martine Drageset

Associate Partner, Oslo
Supports companies in the retail; apparel, fashion, and luxury; and fitness spaces on strategy and commercial issues, such as digital marketing and e-commerce

About Martine

Martine works with retail clients across Europe, with a focus on e-commerce, apparel, fashion, sports-retail and -brand, and fitness companies. While supporting clients on a wide range of issues, she has deep experience with strategic, commercial, and digital issues, including digital marketing, merchandising, and e-commerce. She coauthored The state of fashion 2018, an annual report by McKinsey and the Business of Fashion.

Examples of her recent client work include the following:

  • redesigning and optimizing clients’ customer-journey experiences, pricing, customer relationship management, and digital marketing by implementing best-practice ways of working and advanced-analytics approaches
  • supporting clients in shaping their strategies and developing road maps to reach their full potential
  • helping clients redesign their organization and operating models, including by implementing agile ways of working

Published work

The state of fashion 2018, a joint report by The Business of Fashion and McKinsey, November 2017


Harvard Business School

Norwegian School of Economics (NHH)
BS, business and economics