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Martin Hirt

Senior Partner, Taipei
Leads the global Strategy & Corporate Finance Practice and is one of the firm's most experienced client leaders on issues including strategy, growth, and business transformation in emerging markets

About Martin

Martin leads McKinsey's global Strategy & Corporate Finance Practice and is based in our Greater China office. He is one of McKinsey's most experienced client leaders on issues including strategy, growth, and business transformation in emerging markets and has deep expertise in high tech and telecommunications.

Previous leadership roles at the firm include heading the Asia Strategy & Corporate Finance Practice, leading high-tech and telecommunications-sector work in Greater China, and managing the Taiwan office.

Martin's work with leading global companies ranges from corporate strategy, M&A, board-related issues, and merger management to growth strategy, go-to-market strategy, business-model innovation, end-to-end transformations, and culture change. He provides counsel to chairmen and women, to CEOs and executive teams of Asian companies on their global expansion, and to leading multinationals on their growth in Asia.

Martin's extensive expertise in high tech and telecommunications covers the advanced-electronics value chain from components, semiconductors, and flat panels to original-design manufacturing and electronics-manufacturing services; branded business models in PC, TV, and mobile devices; and telecommunication services. He also advises Internet businesses on advanced analytics, capability building, and disruptive online strategies.

In his current leadership role in strategy and corporate finance, Martin has led the development of new areas of expertise and advanced-analytics tools, working on the creation and scaling of McKinsey's Strategy Academies and leading these events with hundreds of client executives across Asia and Europe.

Published work

Bubbles pop, downturns stop,” McKinsey Quarterly, May 2019

Eight shifts that will take your strategy into high gear,” McKinsey Quarterly, April 2018

Strategy to beat the odds,” McKinsey Quarterly, February 2018

Strategy Beyond the Hockey Stick: People, Probabilities and Big Moves to Beat the Odds, John Wiley & Sons 2018

The global forces inspiring a new narrative of progress,” McKinsey Quarterly, April 2017

Digital strategy: Understanding the economics of disruption,” McKinsey Quarterly, April 2016

The economic essentials of digital strategy,” McKinsey Quarterly, March 2016

"Strategic principles for competing in the digital age," McKinsey Quarterly, May 2014

"Understanding Asia's conglomerates," McKinsey Quarterly, February 2013

"Tapping the strategic potential of boards," McKinsey Quarterly, February 2013

"How multinationals can win in India," McKinsey Quarterly, March 2012

"Have you tested your strategy lately?," McKinsey Quarterly, January 2011

"Governance since the economic crisis: McKinsey Global Survey results," McKinsey & Company, July 2011

"Building a second home in China," McKinsey Quarterly, June 2010


University Fridericiana Karlsruhe
MA, engineering, economics, and computer science

University of Southern California
MBA, strategy and leadership