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Martin Elling

Senior Partner, Bangkok
Partners with clients across geographies and industries to build organizations that achieve distinctive performance through cutting-edge strategies, consumer insights, and digital transformation

About Martin

For more than 2 decades, Martin has partnered with clients across Asia, Europe, and North America to achieve distinctive performance and to chart new business paths. A core member of the McKinsey Digital, Marketing & Sales, and Organization Practices, he is known for his creative growth ideas, ability to galvanize organizations behind growth strategies and performance transformations, and passion for bringing the best of McKinsey to solve his clients’ most pressing issues.

Martin has served clients across industries, including, banking, consumer goods, food and beverage, pharmaceuticals, and medical products. He also has experience working in the public sector on issues such as employment creation and health-system modernization. With a focus on strategy, performance, and growth, Martin’s work spans business units to include all areas of the organization, including the top team, manufacturing, research and development, and marketing and sales. Martin is increasingly supporting clients in China, India, Japan, and across Southeast Asia, though his expertise spans the globe.

Examples of his recent client work include the following:

  • partnering with a multinational healthcare company’s China team to achieve breakout performance
  • helping to turnaround the performance of a global beverage brand through distinctive consumer insights
  • partnering with the top team of a US-based education company to define and execute an Asia growth strategy
  • developing and implementing a digital transformation road map for a multinational company
  • helping to galvanize the Asia leadership of a Fortune 100 company behind an industry-leading growth strategy
  • supporting a top company in architecting a major 2-year cost-reduction and innovation-funding program that leveraged digital-transformation techniques

Martin coleads Global McKinsey, an initiative that gives all McKinsey colleagues opportunities to develop distinctive multigeographical experience and insights. Previously, he oversaw consultant learning and leadership development worldwide and led our work on consumer and shopper insights in the Americas.

Published work

Innovating at the speed of the 21st century in pharmaceuticals,” McKinsey & Company, October 2017

Infographic: Anatomy of a smartphone purchase,” McKinsey & Company, October 2012


Harvard Law School

Ludwig Maximilian University
Fulbright Scholar

Yale University
MA, international relations

University of Vienna
Diploma, international law and international relations

University of Chicago
BA, political science