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Mark Elkins

Partner, London
Helps consumer-facing companies drive growth through marketing and sales, with a focus on digital marketing, e-commerce, and business innovation

About Mark

Mark serves leading consumer-facing companies on a range of marketing and sales issues, with a focus on digital marketing, e-commerce, product and experience design, and business-model innovation. He also coleads McKinsey’s omnichannel work in Europe.

Examples of Mark’s recent client projects include the following:

  • designing and testing a new digital proposition and go-to-market model for a global manufacturing company to drive 10 percent online sales growth using agile development across the value chain
  • defining a new, systematic approach to product, service, and business-model innovation to accelerate growth for a consumer-goods company, now adopted globally
  • helping to redefine the operating model and approach to marketing agency management for a global food brand to drive sales and productivity

Before joining McKinsey, Mark was vice president of digital sales and marketing for global beverage company’s European operations. He led digital transformation across sales and marketing and built capability to become the top digital partner in consumer goods. In e-commerce, he accelerated online sales and increased share via new partnerships with retailers, wholesalers, and marketplaces, and a new online platform. In digital marketing and analytics, Mark pioneered ways to engage shoppers along the path to purchase via mobile marketing, precision targeting, and connected devices, such as the Internet of Things. He also led partnerships with start-ups to solve commercial challenges and with high-growth brands to expand the product portfolio.

Published work

Digital disruption: The rise of eB2B in fragmented retail,” McKinsey & Company, January 2022



Imperial College London
MEng, mechanical engineering