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Marcus Mansjö

Expert Associate PartnerStockholm

Marcus Mansjö

Expert Associate PartnerStockholm

Fuels change and creates value through design and innovation work in consumer packaged goods and retail, with a focus on scaling clients’ innovation capabilities and leading creation of new-to-market offerings

Marcus leads participatory-design processes for McKinsey Design, connecting deep consumer insights with long- and short-term business objectives across consumer packaged goods (CPG) and retail. He thrives on working closely with both client stakeholders and consumers, functioning as the bridge between insight and relevance on people-driven innovation projects. His expertise includes design thinking, facilitating creative interaction among individuals, and disruptive and incremental innovation work in B2C and B2B areas.

Examples of Marcus’s recent client engagements include the following:

  • defining and developing a new format for a European retail convenience chain
  • establishing a new cross-organizational process for customer-experience innovation and replenishing the pipeline for a global white-goods organization
  • defining a new category and product innovation for a global health proposition
  • innovating across the value chain of a global packaging client to identify new business opportunities and develop new business models
  • establishing a global research program to redefine a product platform for a major international CPG company

Throughout his design career, Marcus has been the recipient of the Red Dot Design Team of the Year award, multiple Red Dot awards, and a gold award from International Design Excellence Awards (IDEA).

Published work

The ever-changing store: Taking an agile, customer-centric approach to format redesign,” McKinsey & Company, April 2019

“New Eyes on Value Creation: Case Study: Tetra Pak,” An Introduction to Industrial Service Design, Routledge, 2017, pp. 63–8

Past experience

Expert associate partner, design

Design director

Smart Design


HDK, University of Gothenburg
MFA, industrial design