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Marco Breu

Partner, Hanoi
Combines global expertise in banking, real estate, and infrastructure with a deep understanding of local economic development and state-owned enterprise restructuring.

About Marco

Marco is the Managing Partner of McKinsey’s Vietnam offices in Hanoi and Ho Chi Minh City. Having served private and public sector companies in eight industries across 20 countries, Marco brings broad global expertise to every project. His particular areas of focus are market entry strategy, growth strategy, economic development, and the restructuring of state-owned enterprises.

A Swiss national, Marco joined McKinsey’s Zurich office in 1999 before moving to Asia in 2001. He has been based in Seoul, Singapore, and Thailand. In 2008, he helped open McKinsey’s Vietnam office.

In Vietnam, Marco works with private companies in financial services, real estate, and consumer goods, advising them on corporate strategy, business transformation, corporate governance, and growth strategies. He also advises state-owned enterprises on business restructuring programs. Marco supports public sector agencies at the national and provincial levels on economic development, master plan development, and strategies for attracting investors.

Marco is actively involved in the start-up community in Vietnam and the region. Deeply committed to innovation, he helped found an annual entrepreneurship program for the Mekong region, which offers business screening, business plan building and business incubation for start-ups. To date, the program has had over 1,000 participating teams from Vietnam, Laos, Cambodia, Myanmar, Thailand, Bhutan, and China’s Yunnan Province.

Prior to joining McKinsey, Marco worked in the asset-management industry.

Published work

How companies can seize opportunity in Vietnam’s growing retail market,” McKinsey & Company, October 2019

Exploring an alternative pathway for Vietnam’s energy future,” McKinsey & Company, January 2019

How grocers can outperform in Vietnam: Standing tall in a crowded market,” McKinsey & Company, March 2018

Sustaining Vietnam’s growth: the productivity challenge,” McKinsey Global Institute, February 2012

“Capturing growth in emerging markets through lean,” Lean Management: New frontiers for financial institutions, 2011

Growing up fast: Vietnam discovers the consumer society,” McKinsey & Company, August 2010


University of Bern
MS in economics